Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

Pop-Ups Monday

Welcome to Pop-Ups Monday!  As the fashion tech world continues to grow, sometimes it becomes overwhelming and difficult to keep track of the different sales and designers featured on numerous websites. That’s where we come in! Instead of putting off your Monday morning workload by scanning countless websites for exciting new bloggers, sales, and designers, you can check out the ones featured here that we guarantee are worth your while! This week we are crushing on three different fashion tech websites featuring exclusive online deals, fun summer essentials, and even a temporary pop-up location.

Discover, explore, and enjoy!


Until now, Fab has been an online marketplace for discovering everyday design and up-and-coming designers. The home page features a plethora of daily deals ranging from clothing to furniture to food. The top of the page promotes new sales in addition to the weekly shops featured at the bottom of the page.  New York Design Week provided with the perfect time to create their first physical pop-up shop located at 142 Wooster Street in Soho. The pop-up shop features only colorful products from the most coveted designers on The shop debuted May 19th and is only open through this Tuesday so be sure to stop by soon!  


I recently heard about this innovative fashion tech website through a friend and couldn’t resist sharing! The site features independent stores and local designers that represent the local NYC fashion landscape. Zaden Row’s motto “shop like a local” is particularly enticing for those avid shoppers living outside of the city. Products are organized on the site by category and neighborhood. This week, Zaden Row cast a spotlight on local boutiques Blake Scotland and Annabelle, both with amazing summer staples.


Refinery 29 is a “global style hub.” This information-packed website is one of the few which features sections on news, fashion, shopping, and beauty. R29 posts exclusive online deals so subscribers can avoid making purchases at full retail cost. The site makes it so much easier to stay informed with the fast-paced, ever-changing fashion tech world. With summer right around the corner, the two online sunglass deals were too irresistible not to share.  The Modo Eyewear offer is for those who crave a designer pair of shades and the STUNglasses sale is perfect for those seeking to make a bold statement for a fraction of the cost.

Thanks for joining us this Monday morning.

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