Watch-Out Wednesday: 52Grams
52Grams was created to help support brands and retailers through Instagram.
It allows users to browse Instagram-style photos. See a look you like? 52Grams has the ability to connect you directly to the website of the retailer or brand where you can purchase the item. If you are a brand or style influencer, 52Grams turns your Instagram photos into your own lookbook, allowing others to discover you. It supports brands by driving traffic to their website, allowing users to purchase the looks they love.
We caught up with 52Grams founder, the Dutch entrepreneur, Roeland de Jong, and asked him a few further questions about his startup.
TWF: What is the value proposition 52Grams can bring to the brands and retailers?
RdJ: 52Grams ultimately leverages Instagram for e-commerce. We allow brands and retailers to take their offline brand experience and product displays to an online Instagram lookbook where users can share it, collect it, love it, or take the inspiration to a point of purchase.
Our embeddable widget is becoming an important element in our value proposition as it allows brands, retailers, and style influencers to display their latest 52Grams lookbook entries anywhere on the web—from blogs to digital flagships—turning spectators into customers.
TWF: What value can 52Grams bring to regular users?
RdJ: I am a true believer in multi-channel strategies where off- and online initiatives merge into a single experience. Through the creative power of Instagram, 52Grams takes offline style discovery and fashion display, such as streetstyle, stores and runway shows, to an online destination where users can share it, collect it, love it, or take the inspiration to a point of purchase through shoppable Instagrams.
Discover new style here and follow 52Grams on Twitter!