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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.


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Pop-Ups Monday!

Pop-Ups Monday: Monday July 9

It’s back to reality on this lovely Monday! Here are a few new sites to add to your ever-growing online shopping bookmark. Let’s face it, this July heat is making street shopping almost unbearable, and shopping malls are restrictive and redundant. We consider it our duty to share with you the new, innovative, and inspired sites popping up in the expanding fashion tech world.

Discover, explore, and enjoy!

1. BeSleek.com

The features of this website are numerous and varied. Services include Wardrobe Analysis, Style Strategy, Shopping in New York City, and Shopping Online. Is there anything they didn’t think of? BeSleek emphasizes the importance of the Wardrobe Analysis service with a frightening statistic. 80% of women wear only 20% of their wardrobe! The site recommends reviewing the contents of your closet twice a year, evaluating the function and usefulness of each piece. An expert stylist conducts a wardrobe examination, a fitting, mix and match options, and a personalized shopping plan. The Style Strategy service on the site involves an extensive interview, personal shopping, and fittings. There is also the opportunity to shop the streets of New York with a seasoned expert by your side, leading you to hidden shopping destinations and aiding you with your purchases. As if all of these services aren’t enough, BeSleek offers a Shape Calculator, Style Wisdom, and Tricks of the Trade!

2. FarFetch.com

Someone alert Gretchen Weiners—“fetch” has finally happened! And it’s in the form of a fabulous fashion-tech site! FarFetch connects with independent boutiques and businesses around the world.  Each boutique represented has an individual viewpoint, with over 1,000 diverse fashion labels for men and women.  Aside from the usual clothing, shoes, jewelry, and bags sold, FarFetch sells accessories and lifestyle items as well, so nothing you own has to be mainstream. One of the best parts of the site is something called The Playlist: “An international music and fashion celebration” connecting online music pop-up shops with fashion films and live performances. Definitely worth checking out!

3. Fabricly.com

Fabricly is all about collaborating with the best undiscovered designers striving to get to the next level – and we love it! The company sympathizes with us shoppers, knowing that in today’s world, it is nearly impossible to find original, unique pieces.  Fabricly hand-picks the designers and provides them with the tools to execute a killer collection.  Paired with PR support, Fabricly certainly boosts designers to the next level, simultaneously providing shoppers with new, distinctive clothing. Featured on NBC, Elle, Nylon, and WWD, we’re so happy to have discovered them! 

Thanks for joining us!

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