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Third Wave Fashion

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Fashion Icon Friday: Erin Wasson

It’s 1997 and a polaroid of “this skinny girl, all legs and short, curly hair” comes across the desk of Tammy Theis, then staffer at Fashion!Dallas and today co-founder of Wallflower Management.  This was the picture of current supermodel bombshell, Erin Wasson, and because we’re all about Texas this week, we’re giving an extra special shout out to the beauty from down south.  

She was born and raised in Irving, Texas and found superstardom in her mid-teens with campaigns for J.Crew, Tiffany & Co. Rolex, William Rast, and Michael Kors, amongst others.  She even followed in the timeless footsteps of the greats before her and modeled for Max Factor.  Still early in her career, there isn’t much to say about the blonde sex symbol, but one thing’s clear: she’s here to stay, expanding her career now into the film industry where she appeared as Vadoma in the 2012 horror flick, Abraham Lincoln: Vampire Hunter.  So we’ll be watching, and for now, we’re giving her all the credit in the world to become the icon we know she will be.

Got a little bit more time?  Check out this piece from the Esquire video series, Waking Up Next to a Beautiful Woman: Erin Wasson.

Fashion Icon Friday: Marc Jacobs

In 2010 he was named in Time Magazine’s “2010 Time 100” list of 100 most influential people in the world along with President Barack Obama and culture icon Elton John.  In 2012 he was ranked #14 on Out Magazine’s list of “50 Most Powerful Gay Men and Women in America”.  He has been the Creative Director at Louis Vuitton since 1997 and the head designer for Marc Jacobs and Marc by Marc Jacobs.  But one could say that accomplishments like that are only had when one is a true visionary.

As a young boy Marc Jacobs had no doubt whatsoever that he would be working in the fashion industry.  After working for a now-discontinued boutique in New York City in his teens, Marc began exploring schools and decided that Parsons School of Design would be the launching pad for what he knew would be a fashion industry-altering career.  In the mid-1980s he formed Jacobs Duffy Designs Inc. (which, by the way, continues to this day) with Robert Duffy, but it wasn’t until 1986 that Jacobs designed the very first pieces under the Marc Jacobs label.  Shortly after, he received the Council of Fashion Designers of America Perry Ellis Award for “New Fashion Talent” — the youngest designer to have ever been given such an accord.  After many more esteems, Marc Jacobs joined the French fashion giant, Louis Vuitton, in 1997 under the title of Creative Director where he launched the company’s very first ready-to-wear clothing line.  In 2001 the world was gifted with Marc by Marc Jacobs, a diffusion line, and in 2006 Jacobs distributed his first fragrances.

But with success comes a myriad of other attention.  In 2008 Jacobs felt the first tinge of legal battles when he was accused of plagiarizing a scarf design from the 1950s by designer Gosta Olofsson.  This was settled out of court.  Two years later Jacobs was back in court but this time he was the accuser suing Ed Hardy for infringing on the designs of one of his embroidered purses.  Jacobs’ career was virtually unscathed by both instances.

Today, Marc Jacobs is planning to expand his brand even further with a new makeup line in collaboration with Sephora which the world is waiting on the edge of its seat to see!  But it’s his tenacity and fervor that gets our attention.  Marc Jacobs flourishes to the beat of his own drum and rarely ever worries about what other people think of him.  It is success despite the odds that make him this week’s icon. 

Check out this really great piece we found on Marc Jacobs in Vogue from over 10 years ago.

Fashion Icon Friday: Lily Cole

We can’t quite put our finger on what’s got us so riveted with this young beauty but Lily Cole has certainly wooed us.  Discovered at the age of 14, she made her first cover only 2 years later when she landed British Vogue and has since worked with the likes of Alexander McQueen, Prada, De Beers, Marc Jacobs, and Christian Lacroix, just to name a few.  

Her bewitching red hair and her pouty, unconventional appeal is what likely catapulted her to modeling royalty when in 2003 she found the spotlight and became one of the ‘new faces’ of the year in Italian Vogue.  In 2004 she was named “Model of the Year” at the British Fashion Awards thereby landing the covers of 4 more international Vogue titles, a leading spot at Interview, and again one at Numéro.  After making her name in advertising — by becoming the face of Rimmel London in 2009 — Lily has begun to take over the film scene where you can see her in St. Trinian’s and The Imaginarium of Doctor Parnassus, playing Valentina, alongside Christopher Plummer and the late Heath Ledger.  She described that as the biggest role she’d ever done.

When she wasn’t too busy being breathtaking, Lily found time to earn a Double First at King’s College, Cambridge in History of Art.  And she’s also an ally for Western Shoshone, a group focusing in the work to stop gold and diamond mining, using her weight as the face of De Beers to push this initiative.  Today, it’s been noted that she’s cozied up to the likes of Twitter creator and Square founder, Jack Dorsey — that pair surely brings a new element to the term “fashion tech”!

Happy New Year, everybody!

Tech Crush Thursday: Josh BermanSince its launch in 2010, BeachMint has quickly become one of the hottest and most successful companies in Los Angeles. The e-commerce startup, which now includes six different “Mint” companies, lets customers subscribe to receive products hand-picked by celebrities each month. However, it’s no surprise BeachMint has done so well, seeing as the CEO and co-founder, Josh Berman, has quite the history of successful startups. Berman, who earned his undergraduate degree from UC-Santa Barbara and his MBA from University of Southern California, went on to serve as a management consultant with PricewaterhouseCoopers, before co-founding and managing multiple successful Internet companies including ResponseBase Marketing and Xdrive Technologies. Berman, however, is probably best known for his role as co-founder and COO of MySpace. After recognizing the lack of integration of social and e-commerce, Berman with co-founder Diego Berdakin started BeachMint, launching their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010. StyleMint soon followed, with Mary-Kate Olsen and Ashely Oslen in July 2011, BeautyMint with Jessica Simpson and skincare expert, Nerida Joy, in October 2011, and ShoeMint with Rachel Bilson and celebrtiy stylist Nicole Chavez in collaboration with Steve Madden soon thereafter. More recently, HomeMint with Justin Timberlake and interior designer Estee Stanley joined the family in May 2012, and intiMINT with Brooke Burke-Charvet in June 2012. Each site offers a subscription service with personalized product recommendations from the respective celebrity and expert. Although Berman attributes the success of BeachMint to “being at the right place at the right time,” he cited four factors that made a great contribution in a recent interview. He said it is important to build a strong team, let customers serve as advocates, leverage social networks where customers maintain a presence, and keep focused on priorities, rather than trying to be all things to all people.  His number one piece of advice? From the outset, build a great team – “Have teammates, don’t just keep all the equity … You’re working 12+ hours with your teammates, and that’s critical to have the right team.”Josh, you are a man of many successes. The latest of which we happen to love!

Tech Crush Thursday: Josh Berman

Since its launch in 2010, BeachMint has quickly become one of the hottest and most successful companies in Los Angeles. The e-commerce startup, which now includes six different “Mint” companies, lets customers subscribe to receive products hand-picked by celebrities each month. However, it’s no surprise BeachMint has done so well, seeing as the CEO and co-founder, Josh Berman, has quite the history of successful startups.

Berman, who earned his undergraduate degree from UC-Santa Barbara and his MBA from University of Southern California, went on to serve as a management consultant with PricewaterhouseCoopers, before co-founding and managing multiple successful Internet companies including ResponseBase Marketing and Xdrive Technologies. Berman, however, is probably best known for his role as co-founder and COO of MySpace.

After recognizing the lack of integration of social and e-commerce, Berman with co-founder Diego Berdakin started BeachMint, launching their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010. StyleMint soon followed, with Mary-Kate Olsen and Ashely Oslen in July 2011, BeautyMint with Jessica Simpson and skincare expert, Nerida Joy, in October 2011, and ShoeMint with Rachel Bilson and celebrtiy stylist Nicole Chavez in collaboration with Steve Madden soon thereafter. More recently, HomeMint with Justin Timberlake and interior designer Estee Stanley joined the family in May 2012, and intiMINT with Brooke Burke-Charvet in June 2012. Each site offers a subscription service with personalized product recommendations from the respective celebrity and expert.

Although Berman attributes the success of BeachMint to “being at the right place at the right time,” he cited four factors that made a great contribution in a recent interview. He said it is important to build a strong team, let customers serve as advocates, leverage social networks where customers maintain a presence, and keep focused on priorities, rather than trying to be all things to all people.  

His number one piece of advice? From the outset, build a great team – “Have teammates, don’t just keep all the equity … You’re working 12+ hours with your teammates, and that’s critical to have the right team.”

Josh, you are a man of many successes. The latest of which we happen to love!

Wish List Wednesday

Jewelry with a function!

Check out this new cuff from Maison Martin Margiela, both chic and useful. The brass cuff comes equipped with a 2in x 2in built in mirror for those mid-day touch ups.

Perfect for Fashion Week!

Images via FashionIndie.

Fashion-Icon Friday: Charlotte Free

Lately, all of us here at TWF have been debating drastic hair changes—so naturally we’ve looked to our favorite pink-haired model, Charlotte Free, as our fashion icon.

Originally from LA, Charlotte was discovered while playing video games at an arcade. At only 19 years old, she has appeared in top magazines across the world, including British Vogue, Wonderland, and Interview. She has also been in numerous campaigns for brands such as Forever 21.

We love that she rocks pink hair and a bold personality.

#didyouhear Charlotte Free is the new face of Maybelline?! HA—we loved this video with P’trique!

Tech Crush Thursday: Kelly Hoey
We love strong-minded women—especially ones in tech—and that’s why we’re crushing on Kelly Hoey, co-founder and Managing Director of Women Innovate Mobile (WIM).
Hailing from Canada, Kelly is known for her strong ability to connect people at the right place at the right time, a type of serial networker. Originally in corporate law for 11 years, Kelly made the switchover wanting to become an entrepreneur.
In December of 2011 she co-founded WIM, the first ever startup accelerator specifically for mobile technology companies with female founders. The startups in WIM receive support, mentoring, office space, and $18k in seed funding, in return for 6% equity. The founders of WIM started the accelerator because they wanted to see more women in leadership roles within companies and startups - and we couldn’t agree more!
Kelly is on the advisory board of two of our favorite companies, Lion’esque Style and The Levo League. She’s also a Pipeline Angel and has been a mentor for Women in Wireless. We really appreciate how much Kelly has done for women working in tech.
Follow her on Twitter!

Tech Crush Thursday: Kelly Hoey

We love strong-minded women—especially ones in tech—and that’s why we’re crushing on Kelly Hoey, co-founder and Managing Director of Women Innovate Mobile (WIM).

Hailing from Canada, Kelly is known for her strong ability to connect people at the right place at the right time, a type of serial networker. Originally in corporate law for 11 years, Kelly made the switchover wanting to become an entrepreneur.

In December of 2011 she co-founded WIM, the first ever startup accelerator specifically for mobile technology companies with female founders. The startups in WIM receive support, mentoring, office space, and $18k in seed funding, in return for 6% equity. The founders of WIM started the accelerator because they wanted to see more women in leadership roles within companies and startups - and we couldn’t agree more!

Kelly is on the advisory board of two of our favorite companies, Lion’esque Style and The Levo League. She’s also a Pipeline Angel and has been a mentor for Women in Wireless. We really appreciate how much Kelly has done for women working in tech.

Follow her on Twitter!

Fashion Icon Friday: Catherine Deneuve

This week’s fashion icon is the chic French actress, Catherine Deneuve.

Catherine started acting at the age of 11 in various French films and quickly became a French icon of beauty. Catherine has appeared in a variety of American films, including The Hunger with David Bowie and Susan Sarandon. This brought her recognition across the world, becoming known as one of the most stylish and beautiful women of all time.

She was a muse to the late Yves Saint Laurent, frequently appearing in his clothes for her many red carpet appearances. YSL also dressed Catherine for her films such as Belle de Jour and La Chamade. In the late 1970’s, she was the face of Chanel No. 5. In the 1980’s, Catherine created her own perfume line called “Deneuve,” later adding glasses, shoes, and jewelry to the collection.

In 2006, MAC cosmetics used Catherine as inspiration for its “Beauty Icon” series. While Catherine is considered a 1960’s fashion and style icon, she still remains in the industry, most recently appearing in Louis Vuitton ads.

Over time, she has kept her style: chic, feminine, yet sexy, always with a hint of French flair.

Pop-Ups Monday!


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Pop-Ups Monday: Monday July 16

For once, we’re actually excited that today is Monday—we’re only one day away from our awesome Digital Branding Event with OS Fashion! The three speakers at our event tomorrow come from three incredible fashion tech companies. Read about them below so you can take advantage of all they have to offer and be well-informed for our meetup.

Discover, explore, and enjoy!

1. Refinery29

Refinery29 is the epitome of bringing fashion to tech. Whether you’re looking for sales on top designers, “how-to” videos and articles, independent online boutiques, or daily news on fashion, beauty, living, and entertainment, Refinery29 has it all. The site embodies every aspect of the fashion, beauty, and shopping world. We are thrilled to be hosting Nizzi Karai Renaud, VP of Marketing & Merchandising tomorrow at our meetup!

2. Bonobos

How many men do you see walking down the street wearing ill-fitting pants? Is it due to laziness? Ignorance? Whatever the reason, Bonobos has developed “a fit that actually looks and feels great for a wide variety of men.” After mastering pants, Bonobos perfected shirts, suits, shorts, suits, belts, and shoes. If you’re a guy looking to revamp your wardrobe or just update a few essentials, Bonobos is the site for you. Come to our event tomorrow to hear the VP of Integrated Marketing, Tracy Keim, speak about Bonobos.

3. Of a Kind

Of a Kind co-founder Erica Cerulo is our third speaker tomorrow. We fell in love with this site because its goal is to advocate rising fashion designers. There are countless fashion tech sites highlighting sales from well-known designers, but Of a Kind promotes up-and-coming creators. The site takes shopping to a personal, sentimental level ensuring that you feel connected to the exclusive item you buy, and to the ingenious designer who created it.

Thanks for joining us this Monday morning. We hope to see you at our meetup tomorrow at 6:30pm!

Get the total scoop by staying in the loop with Pop-Ups Monday!

Fashion Icon Friday: Audrey  Tautou

This week’s fashion icon is the lovely French actress Audrey Tautou.

Audrey has starred prominently in French films; she entered the American radar in 2001 when the French film, Amélie was nominated for five Academy Awards. Her popularity grew as she starred alongside Tom Hanks in The Da Vinci Code. In 2009, she played fashion icon, Coco Chanel, in the film Coco Avant (Before) Chanel. To promote the film, Audrey was named spokesmodel for Chanel. She’s been featured in numerous Chanel ads and promotional film shorts. Audrey’s style is classic Parisian: simple yet elegant, and très très chic!

Watch Audrey in the Chanel No. 5 film.

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