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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Posts tagged Bikini:

Pop-Ups Monday!

August is a hot and steamy month—the perfect time to update your lingerie wardrobe! Shopping for underwear can be awkward and uncomfortable, especially in this summer heat. The following three fashion tech sites are quite different, but all offer great selections. Do the best lingerie shopping without having to leave the comfort of your air-conditioned apartment!

Discover, explore, and enjoy! 

1. MeUndies

This site claims to be the most comfortable and the most convenient in all things underwear! The first step is to answer the questionnaire, indicating your preferences.  Then, the site matches your preferences, allowing you to shop for your favorite styles. After you find what you love, you can either make a one-time purchase or put your favorite pair on auto-ship and get a different color or style delivered straight to your door every month. The shop is designed for both men and women and has been featured in WWD, Refinery29, Forbes, and Glamour.

2. PantyByPost

This is certainly a creative idea for fashion tech! Panty By Post is a monthly panty subscription service so that you can either give or receive “a pretty panty every month in the mail.” The site offers three different lines: Signature, Bridal, or Men’s. Subscriptions are available from three months to one year and the longer your subscription, the more you save. Panty By Post is either a worthwhile gift to yourself, or a thoughtful and romantic gift to your significant other. The packages that arrive in the mail are absolutely adorable, and guaranteed to make your mailman blush!

3. AdoreMe

Like so many fashion tech sites, your experience on Adore Me begins with a quiz to reveal your personality. The site stands out because you are then given access to your own private showroom for free, featuring a personalized selection of intimate apparel each month. The four stylists that create the showrooms are experienced and reliable, ensuring customer satisfaction. Lingerie sets are only $39.95 with free shipping and exchanges. Check out the “Spicy Summer” collection when you visit the site—we doubt you’ll be disappointed. There is even a swim section on the site so you can add a summer bikini to your shopping cart at checkout!

Thanks for joining us this Monday morning.

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Fashion Icon Friday: Brigitte Bardot 

The Parisian actress, model, and singer, was also quite a trendsetter. Bardot started her career as a ballerina and by the 1950s was frequently appearing in a wide range of french films, as well as recording over 80 songs. Bardot became one of the largest sex symbols of the 60s, known for her curvaceous blonde look with charcoal outlined eyes and pouty lips. The bikini became popular due to her many scenes wearing a two-piece in her 1952 film- Manina the Girl in the Bikini, and frequent beach side photo shoots in the garment.

The “Bardot neckline” (which is knitwear with a wide neck to expose the shoulder) also became a huge style trend as a tribute to the style icon. In addition beauty wise, thechoucroute hair style and gingham print also became trends of the time because of her long locks that every fashionista wanted to emulate. 
In the 70’s she gracefully retired from the industry and started working as an animal rights activist, and in the 80’s she founded The Brigitte Bardot Foundation for the Welfare and Protection of Animals. Today she still fights for animal rights today— what a doll, and a true fashion icon.