Third Wave Fashion

Pop-Ups Monday!

It’s Monday morning and we have just the thing to energize you for the week! One word: shoes. Online shopping has become incredibly easy with the explosion of digital in fashion, but shoes seem to be the one trickiest piece to purchase on the web. The following three websites make shopping for shoes online irresistible. We’re pretty sure you won’t miss the long lines, crowded stores, and awkward salespeople as you check out these startups.

Discover, explore, and enjoy! 

1. Shoefitr.com

This innovative virtual-fit website is the perfect solution to size variations in the shoe industry. The company discusses how different brands of shoes carry various size discrepancies. For example a New Balance size 9 is equivalent to an Asics 9.5. This explains why 1/3 of shoes bought online are returned. Shoefitr helps shoppers get the right size the first time, eliminating the hassle of returns. Shoppers pick the shoes they want and Shoefitr uses 3-D scanning to create a digital database with fit and sizing information, comparing the shoes you own with shoes you want to purchase. 

2. ShoesofPrey.com

Finding the perfect shoe is no easy feat. Sometimes, after hours of searching, you find a pair similar to what you want, but there is something missing. Not only does Shoes of Prey understand this, they have come up with a solution! The site features an array of basic heels and flats and then offers the shopper the opportunity to customize the pair exactly how they want them. The toe, back, and heel can all be altered by shape and color. There are also various decoration options to add. For the month of June, the site is featuring cute pastel colored heels, perfect for the upcoming summer months!

3. Shoescribe.com

Top designer shoes and discounted prices (combined with advice from shoe guru Ms Suzie Scribe on how to maintain shoes) make this site quite a find! After registering, shoppers can browse the merchandise by category, occasion, or heel height. The Stars and Spotlight suggestions showcase featured heels and boots. Marc Jacobs, Sam Edelman, and Missoni are only a few of the incredible designers available on ShoeScribe. There are also amazing staple pieces such as Hunter rainboots and Dr. Martens for when you need to restock. It’s the perfect time to check out the site – a Spring/Summer Sale offers up to 50% off and free standard shipping!

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!

Pop-Ups Monday!

We know you had absolutely no problem getting out of bed this morning knowing there was a new Pop-Ups Monday post waiting for you! The websites listed below all start with the letter Z, but couldn’t be more different. Discovering new startups in the fashion-tech industry is what we’re all about—and we hope you love checking out these sites as much as we did.

Discover, explore, and enjoy! 

1. ZooraFashion.com

This startup really takes fashion-tech to the next level.  According to the website, the average woman has 22 garments in her closet that she never wears. Scary thought! The high number is due to ill-fitting, awkward garments or clothes that just seem unoriginal or “just not right” now that they are out of the store. Zoora is the solution. The website connects customers with designers and subsequently allows them to alter and customize clothing based on personal preference and specific measurements. By registering for free, members can practically custom-design apparel and “wear clothes that they have a hand in making.”

2. Zoomingo.com

“Zoom-in and go” is the motto of the ground-breaking shopping discovery application. Instead of having to check various websites to find out what is on sale and where, the app helps shoppers find actual items on sale at both large stores and small boutiques. You will never miss a sale or shop at the wrong store with the help of Zoomingo. The application allows users to search for sale items by category, store, or brand. Once you have discovered your ideal sale items, Zoomingo encourages shoppers to upload a picture so they can catalog the sale item for others. Shopping seems to become ten times more efficient with the help of this innovative startup!

3. Zafu.com

Finding the perfect pair of jeans is no easy feat. Two women who love jeans decided to “combine fashion and fit with science to create a unique service that millions of women love today.” Described as an online dating service for jeans, this website uses “Shape-Matching” to help over 7.1 million women shop with confidence. After answering a few simple questions, the Zafu women go to work and find the customer exactly what they are looking for in a pair of pants. With a 94% success rate, it seems well worth it to check Zafu out!

Thanks for joining us today—get the total scoop by staying in the loop with Pop-Ups Monday!