Tech Crush Thursday: Josh Berman
Since its launch in 2010, BeachMint has quickly become one of the hottest and most successful companies in Los Angeles. The e-commerce startup, which now includes six different “Mint” companies, lets customers subscribe to receive products hand-picked by celebrities each month. However, it’s no surprise BeachMint has done so well, seeing as the CEO and co-founder, Josh Berman, has quite the history of successful startups.
Berman, who earned his undergraduate degree from UC-Santa Barbara and his MBA from University of Southern California, went on to serve as a management consultant with PricewaterhouseCoopers, before co-founding and managing multiple successful Internet companies including ResponseBase Marketing and Xdrive Technologies. Berman, however, is probably best known for his role as co-founder and COO of MySpace.
After recognizing the lack of integration of social and e-commerce, Berman with co-founder Diego Berdakin started BeachMint, launching their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010. StyleMint soon followed, with Mary-Kate Olsen and Ashely Oslen in July 2011, BeautyMint with Jessica Simpson and skincare expert, Nerida Joy, in October 2011, and ShoeMint with Rachel Bilson and celebrtiy stylist Nicole Chavez in collaboration with Steve Madden soon thereafter. More recently, HomeMint with Justin Timberlake and interior designer Estee Stanley joined the family in May 2012, and intiMINT with Brooke Burke-Charvet in June 2012. Each site offers a subscription service with personalized product recommendations from the respective celebrity and expert.
Although Berman attributes the success of BeachMint to “being at the right place at the right time,” he cited four factors that made a great contribution in a recent interview. He said it is important to build a strong team, let customers serve as advocates, leverage social networks where customers maintain a presence, and keep focused on priorities, rather than trying to be all things to all people.
His number one piece of advice? From the outset, build a great team – “Have teammates, don’t just keep all the equity … You’re working 12+ hours with your teammates, and that’s critical to have the right team.”
Josh, you are a man of many successes. The latest of which we happen to love!