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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Fashion Icon Friday: Lily Cole

We can’t quite put our finger on what’s got us so riveted with this young beauty but Lily Cole has certainly wooed us.  Discovered at the age of 14, she made her first cover only 2 years later when she landed British Vogue and has since worked with the likes of Alexander McQueen, Prada, De Beers, Marc Jacobs, and Christian Lacroix, just to name a few.  

Her bewitching red hair and her pouty, unconventional appeal is what likely catapulted her to modeling royalty when in 2003 she found the spotlight and became one of the ‘new faces’ of the year in Italian Vogue.  In 2004 she was named “Model of the Year” at the British Fashion Awards thereby landing the covers of 4 more international Vogue titles, a leading spot at Interview, and again one at Numéro.  After making her name in advertising — by becoming the face of Rimmel London in 2009 — Lily has begun to take over the film scene where you can see her in St. Trinian’s and The Imaginarium of Doctor Parnassus, playing Valentina, alongside Christopher Plummer and the late Heath Ledger.  She described that as the biggest role she’d ever done.

When she wasn’t too busy being breathtaking, Lily found time to earn a Double First at King’s College, Cambridge in History of Art.  And she’s also an ally for Western Shoshone, a group focusing in the work to stop gold and diamond mining, using her weight as the face of De Beers to push this initiative.  Today, it’s been noted that she’s cozied up to the likes of Twitter creator and Square founder, Jack Dorsey — that pair surely brings a new element to the term “fashion tech”!

Happy New Year, everybody!

Pop-Ups Monday!

Happy Monday! It’s time to plan your outfit for the fourth. Take a look at these fashion-tech sites and just in case you feel like displaying an exceptional amount of patriotism on Wednesday, add a few American flag items to your shopping cart. Whether it’s a jean jacket or a pair of shorts, the following three websites all have a little red, white, and blue.  Enjoy the BBQs, fireworks, and family time while flashing your stars and stripes!

Discover, explore, and enjoy!

1. RevolveClothing.com  

There are so many different features on this fantastic fashion-tech website. Aside from incredible clothing, shoes, and accessories collections from hundreds of brands, an entire Revolve Community exists. The Revolve Magazine features designer profiles, editorials, trends, style guides, and designer lookbooks. The Revolve Blog is fashion-forward and informative. The most special feature however, is the “myRevolve” section. Members have the opportunity to create their own personalized online boutiques and share their favorite designers and top picks. When shoppers purchase an item from a personalized myRevolve boutique, the creator can earn commissions of 1-10%. Revolve Clothing really has thought of it all! 

2. Tobi.com

Created in 2012, Tobi is a new, inexpensive online boutique. With Facebook, Twitter, and Pinterest accounts, the site certainly has the social media scene covered. Alexander Wang, Citizens of Humanity, and J Brand are just a few of the designers featured. One of the best aspects of Tobi is that there are new arrivals every single day and customers receive 30% off of these new arrivals! The site has items comparable to those on Nasty Gal and is a breath of fresh air in the world of high-priced fashion.

3. Shopbop.com

Shopbop originated in 2000 as an online boutique specializing in “hard-to-find” denim lines. Twelve years later and the site has become so much more! Shopbop has apparel and accessories suited for any occasion, formal or casual. The Exclusives section flaunts limited-edition pieces from top designers available exclusively on Shopbop. Known for outstanding customer service and a personalized shopping experience, Shopbop is one of the first places to look when you need a new dress or pair of shoes. Featured in Vogue and Elle, this “magazine meets boutique” is chic, trendy, and dangerous for shopping addicts!

Thanks for joining us this Monday morning.

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