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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Posts tagged Fashion tech:

Tech Crush Thursday: Jennifer Darmour
Here at TWF we are all about the collision of fashion and technology. It’s what we do and it’s what we love. So, you can only imagine how excited we are about the recent movement of wearable technology. Enter Jennifer Darmour, Founder of electricfoxy & Interaction designer at Artefact. Jennifer’s personal project for wearable technology started while a grad student at Art Center College of Design. She’s developed the award winning Modwells concept, a personal wellness modular, and has gone on to create many other tech integrated textiles. Keeping to the healthy theme, Jennifer has also revolutionized the way we work out with her project, Move. “For wearable technology to become mainstream, it needs to move beyond the gadgets and really improve people’s lives.” Move is designed to bring together form and function in the gym. Attractive clothing with sensor-packed technology, along with a mobile app and cloud storage, work together to read your body’s position and muscle movement. The program determines if your form is correct, while providing real-time feedback. A trainer built into our workout wear? Yes, please! Jennifer’s latest project, Zip, focuses on bringing together fashion and music. The garments have built-in music controls, as well as many other tech-focused features. 
If you’re heading to SXSW, be sure to check out her wearable technology event!//
Got a little time? Check out these other fashion tech startups participating at SXSW!

Tech Crush Thursday: Jennifer Darmour

Here at TWF we are all about the collision of fashion and technology. It’s what we do and it’s what we love. So, you can only imagine how excited we are about the recent movement of wearable technology. Enter Jennifer Darmour, Founder of electricfoxy & Interaction designer at Artefact.

Jennifer’s personal project for wearable technology started while a grad student at Art Center College of Design. She’s developed the award winning Modwells concept, a personal wellness modular, and has gone on to create many other tech integrated textiles.

Keeping to the healthy theme, Jennifer has also revolutionized the way we work out with her project, Move. “For wearable technology to become mainstream, it needs to move beyond the gadgets and really improve people’s lives.” Move is designed to bring together form and function in the gym. Attractive clothing with sensor-packed technology, along with a mobile app and cloud storage, work together to read your body’s position and muscle movement. The program determines if your form is correct, while providing real-time feedback. A trainer built into our workout wear? Yes, please! 

Jennifer’s latest project, Zip, focuses on bringing together fashion and music. The garments have built-in music controls, as well as many other tech-focused features.

If you’re heading to SXSW, be sure to check out her wearable technology event!//

Got a little time? Check out these other fashion tech startups participating at SXSW!

Wish List Wednesday: iam+
We love our iPhones.  In fact, we don’t go anywhere without them.  Why? Because taking pictures, sharing them, and then texting our best friends about it is what we do to fill time in between meetings — we love those sacred moments.  Thankfully, Will.I.Am and his people have taken this pastime a step further.
Announced in 2012, this Black Eyed Peas star launched the i.am+ foto.sosho iPhone accessories line.  These gadgets are a stylish alternative for a wide-angle lens attachment on your camera.  There are 3 models of these point-and-shoot beauties and start at about $215 (actual pricing is in Euro).  They also come with interchangeable lenses and built-in features for styling sure to take Instagramming to the next level!
Check out this video we got from endgaget about the iam+ line.

Wish List Wednesday: iam+

We love our iPhones. In fact, we don’t go anywhere without them. Why? Because taking pictures, sharing them, and then texting our best friends about it is what we do to fill time in between meetings — we love those sacred moments. Thankfully, Will.I.Am and his people have taken this pastime a step further.

Announced in 2012, this Black Eyed Peas star launched the i.am+ foto.sosho iPhone accessories line. These gadgets are a stylish alternative for a wide-angle lens attachment on your camera. There are 3 models of these point-and-shoot beauties and start at about $215 (actual pricing is in Euro). They also come with interchangeable lenses and built-in features for styling sure to take Instagramming to the next level!

Check out this video we got from endgaget about the iam+ line.

Team Tuesday: Meet Leticia Domenech, Third Wave Fashion’s Editorial Intern
TWF: What do you always have with you?
LD: My iPhone (I know, typical), a pen + notebook (for when I want to take notes… old-school style), and matte lipstick.
TWF: When you were a kid what’d you want to be when you grew up?
LD: President of the United States. I’m not done growing up though.
TWF: Since you’re still growing up, what do you want to be now?
LD: A writer - focused on tech, media, cultural vehicles, revolutionary catalysts… and President of the United States.
TWF: What do you love?
LD: Spectacle. I love anything that forces people to gather around it and ask questions. Working in fashion tech allows me to do that on a day-to-day basis. It’s perfection.
TWF: What are your go-to blogs for fashion & tech news info?
LD: Fashionista, Mashable, TechCrunch, & BusinessInsider.
TWF: Who inspires you?
LD: My mom. I think we inspire each other. She’s always worked *super* hard to make sure we grew up in a home that we felt safe in and that we had the things we needed… even if some of those things were more wants than needs. My happiness and frustrations begin and end with her. Wait, is that bad? Scratch that last part.
TWF: Food. Do you have a favorite kind?
LD: Favorite kind: Latin-American, Spanish, Puerto Rican, Cuban, Brazilian… I love scouring Spanish Harlem, the Lower East Side and Washington Heights for dive spots where I can kick back, have a good drink, and feed till my heart’s content. Carb-counting goes out the window on those nights!
TWF: What do you want readers to know about you?
LD: As much as I love fashion, I love politics. There is no shortage of spectacle there either.
TWF: What are your goals with Third Wave Fashion?
LD: The short of it: I want to grow with the company.
The long of it: I want to continue to help shape the editorial/digital content persona of the company and I want to immerse myself in the business acumen set by our founder, Liza.
TWF: What do you love most about working with Third Wave Fashion?
LD: Oh man, Third Wave Fashion is really special. The women I work with and the environment we’ve created is nurturing and creative. I can’t imagine working anywhere else. Sorry, every other business in the world. 
TWF: Do you love living + working in the tech scene in New York City?
LD: YEAH! I grew up here. NYC courses through my veins and I’m loving that startups are choosing to grow their identities here. The personality of this metropolis certainly contributes to companies’ appeal and vigor.

Team Tuesday: Meet Leticia Domenech, Third Wave Fashion’s Editorial Intern

TWF: What do you always have with you?

LD: My iPhone (I know, typical), a pen + notebook (for when I want to take notes… old-school style), and matte lipstick.

TWF: When you were a kid what’d you want to be when you grew up?

LD: President of the United States. I’m not done growing up though.

TWF: Since you’re still growing up, what do you want to be now?

LD: A writer - focused on tech, media, cultural vehicles, revolutionary catalysts… and President of the United States.

TWF: What do you love?

LD: Spectacle. I love anything that forces people to gather around it and ask questions. Working in fashion tech allows me to do that on a day-to-day basis. It’s perfection.

TWF: What are your go-to blogs for fashion & tech news info?

LD: Fashionista, Mashable, TechCrunch, & BusinessInsider.

TWF: Who inspires you?

LD: My mom. I think we inspire each other. She’s always worked *super* hard to make sure we grew up in a home that we felt safe in and that we had the things we needed… even if some of those things were more wants than needs. My happiness and frustrations begin and end with her. Wait, is that bad? Scratch that last part.

TWF: Food. Do you have a favorite kind?

LD: Favorite kind: Latin-American, Spanish, Puerto Rican, Cuban, Brazilian… I love scouring Spanish Harlem, the Lower East Side and Washington Heights for dive spots where I can kick back, have a good drink, and feed till my heart’s content. Carb-counting goes out the window on those nights!

TWF: What do you want readers to know about you?

LD: As much as I love fashion, I love politics. There is no shortage of spectacle there either.

TWF: What are your goals with Third Wave Fashion?

LD: The short of it: I want to grow with the company.

The long of it: I want to continue to help shape the editorial/digital content persona of the company and I want to immerse myself in the business acumen set by our founder, Liza.

TWF: What do you love most about working with Third Wave Fashion?

LD: Oh man, Third Wave Fashion is really special. The women I work with and the environment we’ve created is nurturing and creative. I can’t imagine working anywhere else. Sorry, every other business in the world. 

TWF: Do you love living + working in the tech scene in New York City?

LD: YEAH! I grew up here. NYC courses through my veins and I’m loving that startups are choosing to grow their identities here. The personality of this metropolis certainly contributes to companies’ appeal and vigor.

Wish List Wednesday
It’s September and you know what that means—back-to-school shopping! To us, nothing says schoolgirl (or schoolboy) chic like a new pair of glasses.This school year, we are absolutely loving the new Warby Parker Fall Collection! With brand new frames and shades for both men and women, Warby Parker has something for everyone.
Remember, for every pair of glasses purchased, Warby Parker will provide a pair to someone in need. Do a little good, while looking good… we’re all for it! We can’t wait to get our hands on a pair—or three! Geek Chic is definitely in this season. [pic via Refinery29]

Wish List Wednesday

It’s September and you know what that means—back-to-school shopping! To us, nothing says schoolgirl (or schoolboy) chic like a new pair of glasses.

This school year, we are absolutely loving the new Warby Parker Fall Collection! With brand new frames and shades for both men and women, Warby Parker has something for everyone.

Remember, for every pair of glasses purchased, Warby Parker will provide a pair to someone in need. Do a little good, while looking good… we’re all for it!

We can’t wait to get our hands on a pair—or three! Geek Chic is definitely in this season. 

[pic via Refinery29]

Pop-Ups Monday!

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Pop-Ups Monday: Monday September 17

On this lovely Monday, we are featuring three of our recent fashion tech discoveries. We thought we should share them with the rest of the world—September secrets revealed!

Discover, explore, and enjoy! 

1. 1stDibs

“1stDibs offers the best antiques from all over the world in one place. I’m sorry the 1stDibs secret is out.”  Well, sorry to disappoint, but every shopper deserves to know about this fabulous site! More than 1,600 international dealers of antiques, furniture, design, art, jewelry, and luxury goods are featured on 1stDibs and then delivered to customers worldwide. With locations in Paris, New York, and Los Angeles and a weekly online magazine filled with interviews, the site has certainly evolved into an online luxury marketplace. Marc Jacobs himself says he can’t imagine living without 1stDibs, so it’s definitely worth checking out!

2. Boutine

Introducing a fantastic social shopping experience! Boutine collaborates with emerging fashion designers from around the world to bring unique products to online boutique sales exclusively for members. Currently, clothing, bags, jewelry, shoes, and accessories are available. As a Boutine member, you have the opportunity to become a stylist, creating and sharing your own virtual store. You can connect your personalized collection to all of your social media platforms including Tumblr, Facebook, Twitter, and Pinterest, and ultimately earn a ten percent commission. Boutine truly is shopping and selling made simple! 

3. TheChapar

Don’t worry gentlemen, we didn’t forget about you! Never set foot in a department store again without TheChapar. As a member, you simply create a “Style Profile” online or over the phone. Your Personal Stylist will then put together a trunk filled with tailored selections and deliver it right to your door. Simply return the stuff you don’t want, and pay for what you love!

Thanks for joining us!

Get the total scoop by staying in the loop with Pop-Ups Monday!

Pop-Ups Monday!

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Pop-Ups Monday: Monday September 9

Make this September a stylish one!  As autumn approaches, check out these three fashion tech sites that’ll spice up your wardrobe with this seasons fall essentials. Remember, your style is a statement of who you are, so make it one to remember.

Discover, explore, and enjoy!

 

1. StylePin

Featured in socalTECH and Mashable, StylePin focuses strictly on fashion and style. The site is an organizational tool that acts as a personal collection of your fashion and style inspirations. Individual clothing pieces can be tagged and categorized to facilitate searches. One of the features of the site, the Style Wishlist, is perfect during birthdays and holidays when you know exactly what you want, but don’t know how to ask for it! The Print Generator allows users to easily print their favorite pins to bring along with them as they shop for inspiration!

 

2. StyleSaint

“StyleSaint is the ultimate source for your fashion fix.” Anyone can become a StyleBook creator on the site and subsequently share their creations via their blogs, Facebook, Twitter, and Pinterest. The goal of the site is to share unique images and daily style notes with fashionistas all over the globe! DIY tutorials, trend alerts, and lessons overflow StyleSaint three times a week. The abundant amount of inspiring imagery on this fashion tech site is definitely worth checking out!

 

3. StyleZen

StyleZen provides you with personalized fashion recommendations. Unlike other sites that use style quizzes and surveys to determine your taste, StyleZen uses the most pragmatic tool of all, Pinterest! Almost everyone with a Pinterest account has a board filled with pins of clothing items they would kill for. By signing up for SyleZen, you simply link your fashion board on Pinterest and subsequently find the best products specifically selected for you. The site analyzes your Pinterest board and, as you re-pin the items you love, StyleZen continues to bring you your fashion favorites!

Thanks for joining us!

Get the total scoop by staying in the loop with Pop-Ups Monday!

Tonight’s the night!
Check out our meetup page to RSVP for our mobile event tonight.
We hope to see you there!
XO,
TWF

Tonight’s the night!

Check out our meetup page to RSVP for our mobile event tonight.

We hope to see you there!

XO,

TWF

Wish List Wednesday

Did you guys see these new Louboutins?!

For the Tech Lady About Town, these Lady Peep “Geek” embroidered pumps have got to be a must. In fact, we’re already inquiring to our boss about this being our standard (provided) uniform.

What’s that you say? You’re a Tech Man About Town? Christian’s got you covered, with his men’s high top sneaker called the Louis Geek Men’s Flat.

Images via our friends over at FASHIONOTES.

Team Tuesdays… on Tumblr.
Yesterday, we spent some time prepping for our The Buddha Walks into a Bar book launch event that’s going down later this week at Blind Barber—by learning how to tie bowties! It involved a lot of Youtubing, and a minor scene involving an outcry for experienced bowtie tie-ers around the office.
Our client, online menswear brand Combat Gent, is providing custom-made neckwear for the event, so we gotta represent.
If you’re in NYC, come join us on Thursday night!

Team Tuesdays… on Tumblr.

Yesterday, we spent some time prepping for our The Buddha Walks into a Bar book launch event that’s going down later this week at Blind Barber—by learning how to tie bowties! It involved a lot of Youtubing, and a minor scene involving an outcry for experienced bowtie tie-ers around the office.

Our client, online menswear brand Combat Gent, is providing custom-made neckwear for the event, so we gotta represent.

If you’re in NYC, come join us on Thursday night!

Pop-Ups Monday!

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Pop-Ups Monday: Monday August 13

With summer winding down, it’s important to appreciate the last few weeks of fantastic weather. As a tribute to the end of the summer sun, we’re highlighting two fashion tech sites featuring the weather!

Discover, explore, and enjoy!

 

1. Wevther

Sometimes (even after looking up the daily weather), it’s still hard to know what to wear. This site changes each day and is customized based on your current location. Simply click “Use my location!” or enter your postal code, and clothing items matching the local weather appear. If you like an item, simply click on the photo and you are immediately re-directed to its site. You can even select a day in the future and see, not only the weather prediction for that day, but also the collection of items recommended based on the predicted climate of that given day. Aside from getting great clothing recommendations based on weather predictions, the site allows you to discover new great online shopping sites!

 

2. WeatherOnSale

This site offers up to 80 percent off of seasonal apparel when the weather gets below a certain temperature. Instead of dreading the snow, you’ll be begging for it to get cold enough so you can save on great winter gear! The beauty of the site is that it differs from your standard sale. The best sales normally occur on the off-seasons of whatever product you are purchasing. But in the case of Weather on Sale, the colder it gets in New York City, the lower the prices of winter gear. Let the countdown to freezing temperatures commence!


Thanks for joining us this Monday.

Get the total scoop by staying in the loop with Pop-Ups Monday!

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