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Third Wave Fashion

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August 6, 2012
        tags: AdoreMe. August. Bikini. Fashion-Tech. Forbes. Gift. Glamour. Lingerie. MeUndies. Monday. PantyByPost. Pop-Ups. Refinery29. Romantic. Showroom. Stylists. Underwear. WWD. Wardrove. fashion tech. pop up. trend. style. design. inspiration. digital. digital fashion. stylist. fashion. panty.

Pop-Ups Monday!

August is a hot and steamy month—the perfect time to update your lingerie wardrobe! Shopping for underwear can be awkward and uncomfortable, especially in this summer heat. The following three fashion tech sites are quite different, but all offer great selections. Do the best lingerie shopping without having to leave the comfort of your air-conditioned apartment!

Discover, explore, and enjoy! 

1. MeUndies

This site claims to be the most comfortable and the most convenient in all things underwear! The first step is to answer the questionnaire, indicating your preferences.  Then, the site matches your preferences, allowing you to shop for your favorite styles. After you find what you love, you can either make a one-time purchase or put your favorite pair on auto-ship and get a different color or style delivered straight to your door every month. The shop is designed for both men and women and has been featured in WWD, Refinery29, Forbes, and Glamour.

2. PantyByPost

This is certainly a creative idea for fashion tech! Panty By Post is a monthly panty subscription service so that you can either give or receive “a pretty panty every month in the mail.” The site offers three different lines: Signature, Bridal, or Men’s. Subscriptions are available from three months to one year and the longer your subscription, the more you save. Panty By Post is either a worthwhile gift to yourself, or a thoughtful and romantic gift to your significant other. The packages that arrive in the mail are absolutely adorable, and guaranteed to make your mailman blush!

3. AdoreMe

Like so many fashion tech sites, your experience on Adore Me begins with a quiz to reveal your personality. The site stands out because you are then given access to your own private showroom for free, featuring a personalized selection of intimate apparel each month. The four stylists that create the showrooms are experienced and reliable, ensuring customer satisfaction. Lingerie sets are only $39.95 with free shipping and exchanges. Check out the “Spicy Summer” collection when you visit the site—we doubt you’ll be disappointed. There is even a swim section on the site so you can add a summer bikini to your shopping cart at checkout!

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!

July 13, 2012 with 6 notes
        tags: Ameile. Audrey Tautou. Chanel. Coco Chanel. The Da Vinci Code. Tom Hanks. design. fashion. fashion icon. icon. inspiration. style. trend. love. beauty. glamour. elegant. chic. tres chic.

Fashion Icon Friday: Audrey  Tautou

This week’s fashion icon is the lovely French actress Audrey Tautou.

Audrey has starred prominently in French films; she entered the American radar in 2001 when the French film, Amélie was nominated for five Academy Awards. Her popularity grew as she starred alongside Tom Hanks in The Da Vinci Code. In 2009, she played fashion icon, Coco Chanel, in the film Coco Avant (Before) Chanel. To promote the film, Audrey was named spokesmodel for Chanel. She’s been featured in numerous Chanel ads and promotional film shorts. Audrey’s style is classic Parisian: simple yet elegant, and très très chic!

Watch Audrey in the Chanel No. 5 film.

July 3, 2012
        tags: fashion. style. trend. interview. fashion tech. technology. fashion digital. digital. graphic design. TWF. Third Wave Fashion. Refinery 29. Glamour.
TWF Team Tuesdays… on Tumblr. Meet Paige Hogan, TWF Graphic Design Intern. How would you describe yourself in 3 words? Awkward. How do you think others would describe you in 3 words? Awkward? What are your go-to blogs for fashion & tech news info? I’ve subscribed to a lot of places like R29, Glamour, Teen Vogue, etc. just so I have things to read in my inbox throughout the day to have a brief mental check out. Other than that, when I’m exploring websites like Designspiration or Dribbble I normally see ads for tech websites and check them out that way. There, too—a lot of people who create those trendy apps, usually create more than one so I try to look up the company or creator to see what else is out there. Pick one: music, food, or movies. Music. If you could listen to one artist forever, who would it be? Calvin Harris. What do you love most about working with Third Wave Fashion? I haven’t been here for too long, but I really enjoy all the people who work here and can’t wait to get to know them more! I already feel like I can be a lot more creative here in terms of doing design work, and I’m pretty excited about it. Who’s your style or business crush? I hate to be like, “I love looking at men’s fashion,” but seriously I love looking at men’s fashion. It’s just so cool and clean. I shop with my boyfriend or walk in to places like Top Man or Ernest Alexander and just wish that they made bags like that for women. There’s just something about the simplicity of their style that I enjoy, so don’t be surprised if you catch me reading a GQ whether it be for the fashion or clean typography. What’s your favorite startup right now, and why? Well, I’m not sure if they are still technically a startup right now, but I signed up for Instagrid a little while back because I use Instagram about 3 times a day and I wanted a way for people to view it with out having the hassel of going through all my tweets. The site is extremely clean and straight forward—this is my instagrid: http://instagrid.me/p_razzed. The company that designed it is called Social Print Studio and they also came up with Printstagram, so you can turn your Instagrams in to tshirts, memory boxes, stickers, posters, tiny booklets, and prints. Who inspires you—whether in business or in life? Anyone who can openly speak their mind, whether it’s good or bad. Some of these people can come off as catty or standoffish, but I admire the honesty. We all need a reality check from time to time, it’s what makes us better. Where do you see yourself in 7 years? Hopefully, I will have opened my own agency that doubles in both visual and verbal communication for companies that are just starting out, or in desperate need of a makeover. As much as I would love this company to be set up in Munich or Milan, I’m just hoping I’ll still be in NYC at the very least.

TWF Team Tuesdays… on Tumblr.

Meet Paige Hogan, TWF Graphic Design Intern.

How would you describe yourself in 3 words?

Awkward.

How do you think others would describe you in 3 words?

Awkward?

What are your go-to blogs for fashion & tech news info?

I’ve subscribed to a lot of places like R29, Glamour, Teen Vogue, etc. just so I have things to read in my inbox throughout the day to have a brief mental check out. Other than that, when I’m exploring websites like Designspiration or Dribbble I normally see ads for tech websites and check them out that way. There, too—a lot of people who create those trendy apps, usually create more than one so I try to look up the company or creator to see what else is out there.

Pick one: music, food, or movies.

Music.

If you could listen to one artist forever, who would it be?

Calvin Harris.

What do you love most about working with Third Wave Fashion?

I haven’t been here for too long, but I really enjoy all the people who work here and can’t wait to get to know them more! I already feel like I can be a lot more creative here in terms of doing design work, and I’m pretty excited about it.

Who’s your style or business crush?

I hate to be like, “I love looking at men’s fashion,” but seriously I love looking at men’s fashion. It’s just so cool and clean. I shop with my boyfriend or walk in to places like Top Man or Ernest Alexander and just wish that they made bags like that for women. There’s just something about the simplicity of their style that I enjoy, so don’t be surprised if you catch me reading a GQ whether it be for the fashion or clean typography.

What’s your favorite startup right now, and why?

Well, I’m not sure if they are still technically a startup right now, but I signed up for Instagrid a little while back because I use Instagram about 3 times a day and I wanted a way for people to view it with out having the hassel of going through all my tweets. The site is extremely clean and straight forward—this is my instagrid: http://instagrid.me/p_razzed. The company that designed it is called Social Print Studio and they also came up with Printstagram, so you can turn your Instagrams in to tshirts, memory boxes, stickers, posters, tiny booklets, and prints.

Who inspires you—whether in business or in life?

Anyone who can openly speak their mind, whether it’s good or bad. Some of these people can come off as catty or standoffish, but I admire the honesty. We all need a reality check from time to time, it’s what makes us better.

Where do you see yourself in 7 years?

Hopefully, I will have opened my own agency that doubles in both visual and verbal communication for companies that are just starting out, or in desperate need of a makeover. As much as I would love this company to be set up in Munich or Milan, I’m just hoping I’ll still be in NYC at the very least.

June 18, 2012
        tags: 99Dresses. Accessories. Bazar. Ben Sherman. Blog. Bombfell. Boticca. Buttons. Company. Culture. Designers. Elle. Emerging. Fashion. French Connection. Glamour. Guilt-free. Independent. Infinite Closet. Jewelry. Members. Monday. Pop-Ups. Shopping. Startups. Unique. Vogue. World. fashion tech. technology.

Pop-Ups Monday!

Pop-Ups Monday: Monday, June 18

Now that Father’s Day is over, it’s time to get back to shopping for yourself! When shopping is this easy, how can you resist?

Discover, explore, and enjoy!

1. 99Dresses.com

We fell in love with this startup because there is no real money involved! Instead of spending your hard-earned dollars, there is a virtual currency called “buttons.”  Buttons are earned in the best way possible! Members can upload photos of clothes they no longer want into the “Infinite Closet” and earn buttons when the item sells. If an item costs too many buttons, shoppers have the option to purchase extras for the small price of $1.  For now, only dresses are offered but the company hopes to expand beyond dresses eventually. This really is the key to guilt-free shopping!

2. Boticca.com

As seen in Vogue, Glamour, Harper’s Bazaar, and Elle, Boticca is an online boutique for jewelry and fashion accessories from independent, unique, and emerging designers. Instead of just seeing the item to be purchased, Boticca provides “the culture, stories, and inspiration behind the collections on the site.” The collections on display are from all around the world, so you can be sure the items you purchase are one of a kind. Aside from shopping, you can also peruse style ideas, various designers, and a fascinating blog. The story behind the company is interesting and inspiring, so be sure to check it out when you visit the site! 

3. Bombfell.com

This one’s for you fellas! This site gives guys the opportunity to dress well without having to invest any time or energy. Through a simple survey, stylists on the site determine what a wardrobe lacks and subsequently ship one new item every month. Members have the opportunity to skip any given month and can choose to keep the item that was shipped to them for the small price of $69. Returns are always an option and shipping is free. Brands such as Ben Sherman and French Connection are available. “Girlfriend-approved clothes for the lazy man.” Sounds like a dream come true.

Thanks for joining us–get the total scoop by staying in the loop with Pop-Ups Monday! 

April 19, 2012 with 3 notes
        tags: Fortune. Glamour. Google. Google Earth. Google Maps. Marissa Mayer. Tech. fashion. third wave fashion. Oscar de la Renta. one kings lane.

Tech Crush Thursday

Marissa Mayer, Google

Naturally, Marissa Mayer is our first Tech Crush—not only is she a tech guru, but she’s also quite fashionable. We love a chic geek. Mayer is the VP of Location and Local Services at Google. She joined Google in 1999 as one of the first 20 employees, and the first female engineer. In 2009, Glamour named her Woman of the Year and Fortune has listed her on the “Most Powerful Women” list for the past three years.

At Google, she oversees more than 2,000 employees. She has helped to build contextual discovery products such as Google Maps and Google Earth. On top of being responsible for changing how we virtually see the world, we’re crushing on Mayers because she also collects art, invests in cool companies like One Kings Lane, and loves Oscar de la Renta dresses.

Obviously—especially for a company that breathes fashion and tech—it’s impossible not to love her.

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