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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Pop-Ups Monday!

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Pop-Ups Monday: Monday July 22

As the end of July approaches, the need to reorganize and update your fall wardrobe starts to appear. In order to make the a seamless transition from summer to fall, start looking ahead for fall trends now. The three fashion tech sites featured this Monday morning all promise to enhance your closets.

Discover, explore, and enjoy!

1. ClosetCouture

The story behind this site is charming and inspired. A style-challenged aspiring publisher moves from Connecticut to New York to Los Angeles, never knowing how to dress for success. So, she creates the solution to her own problem: Closet Couture. It’s a digital fashion media brand for influential women with a love for shopping. Women create virtual closets and fill it with their own clothes as well as their fantasy clothes. The site expanded to include forums, outfit inspirations, style icons, and a blog!

2. Copious

The goal of Copious is to organize shopping around people first and products second. The social network aspect of the site creates an online community with vendors and shoppers. Instead of just buying a product, you are supporting a designer with an interesting story and a background to which you feel connected. Based in San Francisco, California, this company has been praised by Refinery29 and Instyle. The mobile app allows the user to upload photos of any item she may want to sell, pick a price for it, and sell for free!

3. ClosetDash

Closet Dash is all about finding the most effective way to get rid of your old stuff. Throwing out is wasteful—Closet Dash points out that, chances are, someone out there is looking to buy what you no longer need! The site offers a fun, social, opportunity to showcase your items to sell, swap, or give away. The features of Closet Dash include an online personal closet and easy ways to track and follow what you want.

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!

Tech Crush Thursday: Chloe Sladden 

Chloe Sladden is Twitter’s Director of Media Partnership.

She’s the one responsible for combining Twitter conversations and real-time events. To put her job into her own words, “I work at the intersection of media & technology, with a special focus on interactive & social TV.”

She uses the power of #hashtags and @mentions to create what she refers to as a “360-degree experience” for everyone. Chloe is happy to know that she has helped connect people with inside information, closeness to celebrities, and real-time news in a way that was not fathomable pre-Twitter.

One of her first experiences curating tweets was during the 2008 Presidential debates. On top of tweeting breaking news, Chloe has worked on the entertainment side. In 2010, she helped MTV bring in over 11 million viewers for their MTV Video Music Awards.

She’s had prior experience in this area—before Twitter, Chloe worked at Current TV, a TV network and online news site, where she produced “Hack the Debate.” Chloe is also on the board of Gray Area Foundation for the Arts, a non-profit focused on innovations that combine art, design, data, and technology.

We think Chloe is #awesome and of course check her out on Twitter!

*Chloe Sladden is pictured above with another Twitter Executive, Katie Jacobs Stanton, in the new New York headquarters.

Another great video that inspires us! Check out Penhaligon’s new video to promote their new fragrance Juniper Sling.