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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Fashion Icon Friday: Elle Macpherson

Her nickname is “The Body,” and rightfully so. Elle Macpherson is still one of the most stunning women in modeling and entertainment. Born Eleanor Nancy Gow, this Australian lingerie goddess did not stop at the photo shoots, she has gone on to be the founder and creative force behind a number of business ventures.

Her rise to fame began in New York City when she signed with Click Model Management, which helped her land the covers of Elle (how fitting), GQ, Vogue, and Playboy. Eventually her body gained her superstardom when she first appeared on the cover of Sports Illustrated’s annual Swimsuit Issue in the 80s. She helped mold a new outlook on supermodels by catapulting their image to celebrity.

Today, you’ll find her overlooking her businesses, which include a lingerie collection, Elle Macpherson Intimates, and a number of TV series, that includes NBC’s hit show, Fashion Star.

Pop-Ups Monday!

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Pop-Ups Monday: Monday August 27

We’re all about mobile these days—and so is the rest of the world! So this Monday morning, we’re bringing three fabulous fashion tech apps to your attention. If you think your eyes are always glued to your phone now, just wait until you’ve downloaded these apps!

Discover, explore, and enjoy the last Monday of August!

1. Reqoop.com

The idea behind Reqoop is simply genius.  Featured in WWD, NBC New York, and Fashionista, this app targets stylish shoppers all around the globe. As you shop at your favorite stores, take photos of the best items and share them. The Reqoop Network of Stores includes top brands and cherished boutiques but photos from any store can be uploaded. You can win exclusive rewards by simply taking great photos or even just visiting your favorite stores! The app strives to draw shoppers away from their computers and back into stores to experience the traditional shopping experience once again.

  

2. Poshmark.com

Interested in selling some of those clothes that just sit in the back of your closet? Avoid the hassle of eBay and the stress of bidding wars. Poshmark makes it so incredibly easy! Just snap a photo of the item, filter it Instagram-style, and you now have a cover shot that’ll help you sell the piece! If you’re looking to shop, there are countless beautiful listings to check out. Poshmark shopping parties allow you to shop, sell, and have fun with fashion lovers like you!

 

3. Pose.com

Pose caught our eye because of one of its latest investors, Rachel Zoe. This outfit-sharing app takes your beloved “selfies” to the next level. Compatible with iPhone and Androids, Pose encourages users to upload outfit ensembles daily with specific tags specifying the category and brand. The app allows your OOTD (outfit of the day) to be shared on Facebook, Twitter, and your personal blog in a more organized, professional manner. Featured in Mashable, TechCrunch, and Glamour, it’s too hard to resist!

Thanks for joining us!

Get the total scoop by staying in the loop with Pop-Ups Monday!

 

Tech Crush Thursday: Alison Pincus
Alison Pincus is one of the co-founders of One Kings Lane, the site responsible for giving you the ablility to decorate your home with designer goods, at a great price.
Since receiving her MBA from UCLA, Alison has worked professionally in the digital realm, including Digital Marketing and Business Development for major companies such as The Walt Disney Company and NBC.
Alison became a part of One Kings Lane due to her passion for design and her online shopping habit. Alison connected with Susan Feldman, as both were business professionals wanting to start their own companies. During an economic low, they saw the opportunity for people to shop and discover lifestyle brands at a price point people would be excited about. Together they worked hard and founded One Kings Lane in March 2009.
Today, One Kings Lane is the leading online destination for home and lifestyle goods with over one million subscribers.
As well as being a co-founder, Alison’s position in the company is Chief Partnership Officer, where she oversees business development and strategic partnerships. She helps increase membership and heighten brand awareness.
Alison lives the busy life of an entrepreneur. She juggles her constant travel schedule (to meet with designers and brands), a company of 130 employees, and her twin daughters she has with husband, Mark (owner of online gaming company Zynga).
Alison has also been featured in FORTUNE Magazine’s “Ones to Watch” in 2011 and named one of San Francisco Business Times’ “40 Under 40 Emerging Business Leaders” in 2012.
… AND she’s gorgeous - we’re impressed!

Tech Crush Thursday: Alison Pincus

Alison Pincus is one of the co-founders of One Kings Lane, the site responsible for giving you the ablility to decorate your home with designer goods, at a great price.

Since receiving her MBA from UCLA, Alison has worked professionally in the digital realm, including Digital Marketing and Business Development for major companies such as The Walt Disney Company and NBC.

Alison became a part of One Kings Lane due to her passion for design and her online shopping habit. Alison connected with Susan Feldman, as both were business professionals wanting to start their own companies. During an economic low, they saw the opportunity for people to shop and discover lifestyle brands at a price point people would be excited about. Together they worked hard and founded One Kings Lane in March 2009.

Today, One Kings Lane is the leading online destination for home and lifestyle goods with over one million subscribers.

As well as being a co-founder, Alison’s position in the company is Chief Partnership Officer, where she oversees business development and strategic partnerships. She helps increase membership and heighten brand awareness.

Alison lives the busy life of an entrepreneur. She juggles her constant travel schedule (to meet with designers and brands), a company of 130 employees, and her twin daughters she has with husband, Mark (owner of online gaming company Zynga).

Alison has also been featured in FORTUNE Magazine’s “Ones to Watch” in 2011 and named one of San Francisco Business Times’ “40 Under 40 Emerging Business Leaders” in 2012.

… AND she’s gorgeous - we’re impressed!

Pop-Ups Monday!

Pop-Ups Monday: Monday July 9

It’s back to reality on this lovely Monday! Here are a few new sites to add to your ever-growing online shopping bookmark. Let’s face it, this July heat is making street shopping almost unbearable, and shopping malls are restrictive and redundant. We consider it our duty to share with you the new, innovative, and inspired sites popping up in the expanding fashion tech world.

Discover, explore, and enjoy!

1. BeSleek.com

The features of this website are numerous and varied. Services include Wardrobe Analysis, Style Strategy, Shopping in New York City, and Shopping Online. Is there anything they didn’t think of? BeSleek emphasizes the importance of the Wardrobe Analysis service with a frightening statistic. 80% of women wear only 20% of their wardrobe! The site recommends reviewing the contents of your closet twice a year, evaluating the function and usefulness of each piece. An expert stylist conducts a wardrobe examination, a fitting, mix and match options, and a personalized shopping plan. The Style Strategy service on the site involves an extensive interview, personal shopping, and fittings. There is also the opportunity to shop the streets of New York with a seasoned expert by your side, leading you to hidden shopping destinations and aiding you with your purchases. As if all of these services aren’t enough, BeSleek offers a Shape Calculator, Style Wisdom, and Tricks of the Trade!

2. FarFetch.com

Someone alert Gretchen Weiners—“fetch” has finally happened! And it’s in the form of a fabulous fashion-tech site! FarFetch connects with independent boutiques and businesses around the world.  Each boutique represented has an individual viewpoint, with over 1,000 diverse fashion labels for men and women.  Aside from the usual clothing, shoes, jewelry, and bags sold, FarFetch sells accessories and lifestyle items as well, so nothing you own has to be mainstream. One of the best parts of the site is something called The Playlist: “An international music and fashion celebration” connecting online music pop-up shops with fashion films and live performances. Definitely worth checking out!

3. Fabricly.com

Fabricly is all about collaborating with the best undiscovered designers striving to get to the next level – and we love it! The company sympathizes with us shoppers, knowing that in today’s world, it is nearly impossible to find original, unique pieces.  Fabricly hand-picks the designers and provides them with the tools to execute a killer collection.  Paired with PR support, Fabricly certainly boosts designers to the next level, simultaneously providing shoppers with new, distinctive clothing. Featured on NBC, Elle, Nylon, and WWD, we’re so happy to have discovered them! 

Thanks for joining us!

Get the total scoop by staying in the loop with Pop-Ups Monday!