Nº. 1 of  1

Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

thirdwavefashion.com

Posts tagged Nasty Gal:

Tech Crush Thursday: Sophia Amoruso

Everyone at our office owes a huge ‘thank you’ to Sophia Amoruso for founding our favorite online retailer for trendy but inexpensive fashion, Nasty Gal.

Started as an ebay store for vintage clothing in 2006, Sophia has grown Nasty Gal into a top selling online retailer. What we like even more about her is that she made Nasty Gal successful mainly using social media platforms such as Facebook, TwitterTumblr, and Instagram rather than traditional marketing. Her story is inspiring: she raised capital with no experience in the area, and she admits she didn’t even know how to use Powerpoint to make a presentation. Her passion for the idea is what has gotten her this far, and what continues to keep the Nasty Gal brand growing!

It’s been a big year for Nasty Gal, too, with over $128 million in sales. This month during New York Fashion Week, the site will launch their own bi-annual magazine, Super Nasty. Alongside the magazine, Nasty Gal is launching their own label for Fall/Winter 2012!  We can’t wait to check it out!

Check out this video of Sophia Amoruso sharing her story of Nasty Gal, why she loves her customers, and where the name Nasty Gal comes from.

Pop-Ups Monday!

Happy Monday! It’s time to plan your outfit for the fourth. Take a look at these fashion-tech sites and just in case you feel like displaying an exceptional amount of patriotism on Wednesday, add a few American flag items to your shopping cart. Whether it’s a jean jacket or a pair of shorts, the following three websites all have a little red, white, and blue.  Enjoy the BBQs, fireworks, and family time while flashing your stars and stripes!

Discover, explore, and enjoy!

1. RevolveClothing.com  

There are so many different features on this fantastic fashion-tech website. Aside from incredible clothing, shoes, and accessories collections from hundreds of brands, an entire Revolve Community exists. The Revolve Magazine features designer profiles, editorials, trends, style guides, and designer lookbooks. The Revolve Blog is fashion-forward and informative. The most special feature however, is the “myRevolve” section. Members have the opportunity to create their own personalized online boutiques and share their favorite designers and top picks. When shoppers purchase an item from a personalized myRevolve boutique, the creator can earn commissions of 1-10%. Revolve Clothing really has thought of it all! 

2. Tobi.com

Created in 2012, Tobi is a new, inexpensive online boutique. With Facebook, Twitter, and Pinterest accounts, the site certainly has the social media scene covered. Alexander Wang, Citizens of Humanity, and J Brand are just a few of the designers featured. One of the best aspects of Tobi is that there are new arrivals every single day and customers receive 30% off of these new arrivals! The site has items comparable to those on Nasty Gal and is a breath of fresh air in the world of high-priced fashion.

3. Shopbop.com

Shopbop originated in 2000 as an online boutique specializing in “hard-to-find” denim lines. Twelve years later and the site has become so much more! Shopbop has apparel and accessories suited for any occasion, formal or casual. The Exclusives section flaunts limited-edition pieces from top designers available exclusively on Shopbop. Known for outstanding customer service and a personalized shopping experience, Shopbop is one of the first places to look when you need a new dress or pair of shoes. Featured in Vogue and Elle, this “magazine meets boutique” is chic, trendy, and dangerous for shopping addicts!

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!