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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Posts tagged Refinery29:

Pop-Ups Monday!

August is a hot and steamy month—the perfect time to update your lingerie wardrobe! Shopping for underwear can be awkward and uncomfortable, especially in this summer heat. The following three fashion tech sites are quite different, but all offer great selections. Do the best lingerie shopping without having to leave the comfort of your air-conditioned apartment!

Discover, explore, and enjoy! 

1. MeUndies

This site claims to be the most comfortable and the most convenient in all things underwear! The first step is to answer the questionnaire, indicating your preferences.  Then, the site matches your preferences, allowing you to shop for your favorite styles. After you find what you love, you can either make a one-time purchase or put your favorite pair on auto-ship and get a different color or style delivered straight to your door every month. The shop is designed for both men and women and has been featured in WWD, Refinery29, Forbes, and Glamour.

2. PantyByPost

This is certainly a creative idea for fashion tech! Panty By Post is a monthly panty subscription service so that you can either give or receive “a pretty panty every month in the mail.” The site offers three different lines: Signature, Bridal, or Men’s. Subscriptions are available from three months to one year and the longer your subscription, the more you save. Panty By Post is either a worthwhile gift to yourself, or a thoughtful and romantic gift to your significant other. The packages that arrive in the mail are absolutely adorable, and guaranteed to make your mailman blush!

3. AdoreMe

Like so many fashion tech sites, your experience on Adore Me begins with a quiz to reveal your personality. The site stands out because you are then given access to your own private showroom for free, featuring a personalized selection of intimate apparel each month. The four stylists that create the showrooms are experienced and reliable, ensuring customer satisfaction. Lingerie sets are only $39.95 with free shipping and exchanges. Check out the “Spicy Summer” collection when you visit the site—we doubt you’ll be disappointed. There is even a swim section on the site so you can add a summer bikini to your shopping cart at checkout!

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!

Pop-Ups Monday!

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Pop-Ups Monday: Monday July 22

As the end of July approaches, the need to reorganize and update your fall wardrobe starts to appear. In order to make the a seamless transition from summer to fall, start looking ahead for fall trends now. The three fashion tech sites featured this Monday morning all promise to enhance your closets.

Discover, explore, and enjoy!

1. ClosetCouture

The story behind this site is charming and inspired. A style-challenged aspiring publisher moves from Connecticut to New York to Los Angeles, never knowing how to dress for success. So, she creates the solution to her own problem: Closet Couture. It’s a digital fashion media brand for influential women with a love for shopping. Women create virtual closets and fill it with their own clothes as well as their fantasy clothes. The site expanded to include forums, outfit inspirations, style icons, and a blog!

2. Copious

The goal of Copious is to organize shopping around people first and products second. The social network aspect of the site creates an online community with vendors and shoppers. Instead of just buying a product, you are supporting a designer with an interesting story and a background to which you feel connected. Based in San Francisco, California, this company has been praised by Refinery29 and Instyle. The mobile app allows the user to upload photos of any item she may want to sell, pick a price for it, and sell for free!

3. ClosetDash

Closet Dash is all about finding the most effective way to get rid of your old stuff. Throwing out is wasteful—Closet Dash points out that, chances are, someone out there is looking to buy what you no longer need! The site offers a fun, social, opportunity to showcase your items to sell, swap, or give away. The features of Closet Dash include an online personal closet and easy ways to track and follow what you want.

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!

Pop-Ups Monday!


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Pop-Ups Monday: Monday July 16

For once, we’re actually excited that today is Monday—we’re only one day away from our awesome Digital Branding Event with OS Fashion! The three speakers at our event tomorrow come from three incredible fashion tech companies. Read about them below so you can take advantage of all they have to offer and be well-informed for our meetup.

Discover, explore, and enjoy!

1. Refinery29

Refinery29 is the epitome of bringing fashion to tech. Whether you’re looking for sales on top designers, “how-to” videos and articles, independent online boutiques, or daily news on fashion, beauty, living, and entertainment, Refinery29 has it all. The site embodies every aspect of the fashion, beauty, and shopping world. We are thrilled to be hosting Nizzi Karai Renaud, VP of Marketing & Merchandising tomorrow at our meetup!

2. Bonobos

How many men do you see walking down the street wearing ill-fitting pants? Is it due to laziness? Ignorance? Whatever the reason, Bonobos has developed “a fit that actually looks and feels great for a wide variety of men.” After mastering pants, Bonobos perfected shirts, suits, shorts, suits, belts, and shoes. If you’re a guy looking to revamp your wardrobe or just update a few essentials, Bonobos is the site for you. Come to our event tomorrow to hear the VP of Integrated Marketing, Tracy Keim, speak about Bonobos.

3. Of a Kind

Of a Kind co-founder Erica Cerulo is our third speaker tomorrow. We fell in love with this site because its goal is to advocate rising fashion designers. There are countless fashion tech sites highlighting sales from well-known designers, but Of a Kind promotes up-and-coming creators. The site takes shopping to a personal, sentimental level ensuring that you feel connected to the exclusive item you buy, and to the ingenious designer who created it.

Thanks for joining us this Monday morning. We hope to see you at our meetup tomorrow at 6:30pm!

Get the total scoop by staying in the loop with Pop-Ups Monday!