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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Tech Crush Thursday: Natalie Massenet 

We can’t get enough of Natalie Massenet because she also shares a love of fashion + technology.

Natalie is the woman behind the luxury website, Net-a-Porter. She grew up living between LA and Paris, at the age of 27, she started her career in fashion as an editor at Women’s Wear Daily. Later she was Isabella Blow’s assistant at Tatler. In 1998, she left the editorial world to start the lust-worthy website, Net-a-Porter. Natalie was able to start the site with the assistance of her husband at the time, Arnaud, an investment banker who helped her raise 1.2 million pounds in funding.

The site launched with a team of 15 based out of a loft in London, surrounded by the infamous Net-a-Porter boxes. While some did not think the site would be successful, she proved them wrong, eventually selling her shares of the company for over 50 million pounds. Natalie remains the executive chairman (chairwoman?) of the site and in 2010 launched the menswear version, Mr. Porter. Later, Natalie went on to start the popular website, The Outnet.  

In Vogue, Natalie discussed coming up with the idea for a luxury goods website: “I couldn’t believe you could be sitting in your apartment in London and be clicking on a Victorian jacket in Wisconsin, and that someone in Wisconsin could send it to you!”

Sigh; we love her.