Tech Crush Thursday: Jennifer Darmour
Here at TWF we are all about the collision of fashion and technology. It’s what we do and it’s what we love. So, you can only imagine how excited we are about the recent movement of wearable technology. Enter Jennifer Darmour, Founder of electricfoxy & Interaction designer at Artefact.
Jennifer’s personal project for wearable technology started while a grad student at Art Center College of Design. She’s developed the award winning Modwells concept, a personal wellness modular, and has gone on to create many other tech integrated textiles.
Keeping to the healthy theme, Jennifer has also revolutionized the way we work out with her project, Move. “For wearable technology to become mainstream, it needs to move beyond the gadgets and really improve people’s lives.” Move is designed to bring together form and function in the gym. Attractive clothing with sensor-packed technology, along with a mobile app and cloud storage, work together to read your body’s position and muscle movement. The program determines if your form is correct, while providing real-time feedback. A trainer built into our workout wear? Yes, please!
Jennifer’s latest project, Zip, focuses on bringing together fashion and music. The garments have built-in music controls, as well as many other tech-focused features.
If you’re heading to SXSW, be sure to check out her wearable technology event!//
Got a little time? Check out these other fashion tech startups participating at SXSW!
