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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Tech Crush Thursday: Jennifer Darmour
Here at TWF we are all about the collision of fashion and technology. It’s what we do and it’s what we love. So, you can only imagine how excited we are about the recent movement of wearable technology. Enter Jennifer Darmour, Founder of electricfoxy & Interaction designer at Artefact. Jennifer’s personal project for wearable technology started while a grad student at Art Center College of Design. She’s developed the award winning Modwells concept, a personal wellness modular, and has gone on to create many other tech integrated textiles. Keeping to the healthy theme, Jennifer has also revolutionized the way we work out with her project, Move. “For wearable technology to become mainstream, it needs to move beyond the gadgets and really improve people’s lives.” Move is designed to bring together form and function in the gym. Attractive clothing with sensor-packed technology, along with a mobile app and cloud storage, work together to read your body’s position and muscle movement. The program determines if your form is correct, while providing real-time feedback. A trainer built into our workout wear? Yes, please! Jennifer’s latest project, Zip, focuses on bringing together fashion and music. The garments have built-in music controls, as well as many other tech-focused features. 
If you’re heading to SXSW, be sure to check out her wearable technology event!//
Got a little time? Check out these other fashion tech startups participating at SXSW!

Tech Crush Thursday: Jennifer Darmour

Here at TWF we are all about the collision of fashion and technology. It’s what we do and it’s what we love. So, you can only imagine how excited we are about the recent movement of wearable technology. Enter Jennifer Darmour, Founder of electricfoxy & Interaction designer at Artefact.

Jennifer’s personal project for wearable technology started while a grad student at Art Center College of Design. She’s developed the award winning Modwells concept, a personal wellness modular, and has gone on to create many other tech integrated textiles.

Keeping to the healthy theme, Jennifer has also revolutionized the way we work out with her project, Move. “For wearable technology to become mainstream, it needs to move beyond the gadgets and really improve people’s lives.” Move is designed to bring together form and function in the gym. Attractive clothing with sensor-packed technology, along with a mobile app and cloud storage, work together to read your body’s position and muscle movement. The program determines if your form is correct, while providing real-time feedback. A trainer built into our workout wear? Yes, please! 

Jennifer’s latest project, Zip, focuses on bringing together fashion and music. The garments have built-in music controls, as well as many other tech-focused features.

If you’re heading to SXSW, be sure to check out her wearable technology event!//

Got a little time? Check out these other fashion tech startups participating at SXSW!

Wish List Wednesday: Society6 iphone cases

How adorable are these iPhone cases from Society6? We are suckers for anything that involves fashion and tech! These cases are just that… and darn cute too!

We could honestly spend hours scrolling through the over 2,000 different art-inspired iPhone cases available online - from puppies to vintage cameras and even galaxy prints, Society6 has a cover to fit everyone’s iPhone and taste!

Pop-Ups Monday!

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Pop-Ups Monday: Monday September 17

On this lovely Monday, we are featuring three of our recent fashion tech discoveries. We thought we should share them with the rest of the world—September secrets revealed!

Discover, explore, and enjoy! 

1. 1stDibs

“1stDibs offers the best antiques from all over the world in one place. I’m sorry the 1stDibs secret is out.”  Well, sorry to disappoint, but every shopper deserves to know about this fabulous site! More than 1,600 international dealers of antiques, furniture, design, art, jewelry, and luxury goods are featured on 1stDibs and then delivered to customers worldwide. With locations in Paris, New York, and Los Angeles and a weekly online magazine filled with interviews, the site has certainly evolved into an online luxury marketplace. Marc Jacobs himself says he can’t imagine living without 1stDibs, so it’s definitely worth checking out!

2. Boutine

Introducing a fantastic social shopping experience! Boutine collaborates with emerging fashion designers from around the world to bring unique products to online boutique sales exclusively for members. Currently, clothing, bags, jewelry, shoes, and accessories are available. As a Boutine member, you have the opportunity to become a stylist, creating and sharing your own virtual store. You can connect your personalized collection to all of your social media platforms including Tumblr, Facebook, Twitter, and Pinterest, and ultimately earn a ten percent commission. Boutine truly is shopping and selling made simple! 

3. TheChapar

Don’t worry gentlemen, we didn’t forget about you! Never set foot in a department store again without TheChapar. As a member, you simply create a “Style Profile” online or over the phone. Your Personal Stylist will then put together a trunk filled with tailored selections and deliver it right to your door. Simply return the stuff you don’t want, and pay for what you love!

Thanks for joining us!

Get the total scoop by staying in the loop with Pop-Ups Monday!

Watch-Out Wednesday: The Cools

The Cools"—no, that’s not the name of the latest underground rock band, but rather a new social online marketplace for fashion, art, and design. A user can buy, sell, and browse products based on her/his style, taste, and personality.

When users sign up, they are asked a variety of entertaining questions to give a sense of their style; from there, products and inspiration are displayed on the user’s profile. Users can also add quotes and descriptions about themselves on their profiles, similar to Facebook.

If you find something you think is “cool,” you are encouraged to share with your community and connect with other buyers and sellers who share your same taste. Products also have a “buy” button for when you think it’s so cool you wish to own it. You can follow your friends, as well as tastemakers like the Clarins sisters. Another element that makes The Cools so enticing is their sleek, crisp, and minimalist design and brand identity.

Keep up with The Cools on FacebookTwitter, and their blog.

Fashion Icon Friday: Daphne Guinness 

Who can say they are a muse for Karl Lagerfeld, BFF’s with the late Alexander McQueen, used to party with Andy Warhol, modeled in the exclusive Tom Ford women’s collection show, and had a MAC cosmetic line inspired by them?

Daphne Guinness can, and that doesn’t even scratch the surface of what an impact she has had on the fashion, art, and film worlds. Daphne has quite the family background; she’s an heir to the Guinness—yes the beer makers—family and her mother was a muse for Man Ray and Dali. Daphne followed in her mother’s footsteps, as she has been a muse to countless designers and artists—even Lady Gaga has said she’s inspired by her.

Daphne doesn’t just inspire fashion and art, but gives back to other artists, theaters, and libraries. She has participated in a number of charity events and fashion shows. Daphne has also been an artist herself, as well as an actress, and produced short films. Third Wave Fashion got to check out the exhibit at The Museum at FIT devoted to the amazing fashion pieces of Daphne Guinness.

She truly emulates the phrase “Fashion Icon.”

We love, love, love this video (via StyleCaster), that ShoeMint put out featuring Rachel Bilson and Steve Madden that demonstrates how a ShoeMint shoe is made.

Behind the scenes videos are such a great way to humanize your business. After all, fashion isn’t always about glamour and luxury- it’s about hard work and it all starts with manufacturing a product. 

Thanks for such a great video ShoeMint! 

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