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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Pop-Ups Monday!

Pop-Ups Monday: Monday, June 18

Now that Father’s Day is over, it’s time to get back to shopping for yourself! When shopping is this easy, how can you resist?

Discover, explore, and enjoy!

1. 99Dresses.com

We fell in love with this startup because there is no real money involved! Instead of spending your hard-earned dollars, there is a virtual currency called “buttons.”  Buttons are earned in the best way possible! Members can upload photos of clothes they no longer want into the “Infinite Closet” and earn buttons when the item sells. If an item costs too many buttons, shoppers have the option to purchase extras for the small price of $1.  For now, only dresses are offered but the company hopes to expand beyond dresses eventually. This really is the key to guilt-free shopping!

2. Boticca.com

As seen in Vogue, Glamour, Harper’s Bazaar, and Elle, Boticca is an online boutique for jewelry and fashion accessories from independent, unique, and emerging designers. Instead of just seeing the item to be purchased, Boticca provides “the culture, stories, and inspiration behind the collections on the site.” The collections on display are from all around the world, so you can be sure the items you purchase are one of a kind. Aside from shopping, you can also peruse style ideas, various designers, and a fascinating blog. The story behind the company is interesting and inspiring, so be sure to check it out when you visit the site! 

3. Bombfell.com

This one’s for you fellas! This site gives guys the opportunity to dress well without having to invest any time or energy. Through a simple survey, stylists on the site determine what a wardrobe lacks and subsequently ship one new item every month. Members have the opportunity to skip any given month and can choose to keep the item that was shipped to them for the small price of $69. Returns are always an option and shipping is free. Brands such as Ben Sherman and French Connection are available. “Girlfriend-approved clothes for the lazy man.” Sounds like a dream come true.

Thanks for joining us–get the total scoop by staying in the loop with Pop-Ups Monday! 

Pop-Ups Monday


Welcome to Pop-Ups Monday!  As the fashion tech world continues to grow, sometimes it becomes overwhelming and difficult to keep track of the different sales and designers featured on numerous websites. That’s where we come in! Instead of putting off your Monday morning workload by scanning countless websites for exciting new bloggers, sales, and designers, you can check out the ones featured here that we guarantee are worth your while! This week we are crushing on three different fashion tech websites featuring exclusive online deals, fun summer essentials, and even a temporary pop-up location.

Discover, explore, and enjoy!

1. Fab.com

Until now, Fab has been an online marketplace for discovering everyday design and up-and-coming designers. The home page features a plethora of daily deals ranging from clothing to furniture to food. The top of the page promotes new sales in addition to the weekly shops featured at the bottom of the page.  New York Design Week provided Fab.com with the perfect time to create their first physical pop-up shop located at 142 Wooster Street in Soho. The pop-up shop features only colorful products from the most coveted designers on Fab.com. The shop debuted May 19th and is only open through this Tuesday so be sure to stop by soon!  

2. Zadenrow.com

I recently heard about this innovative fashion tech website through a friend and couldn’t resist sharing! The site features independent stores and local designers that represent the local NYC fashion landscape. Zaden Row’s motto “shop like a local” is particularly enticing for those avid shoppers living outside of the city. Products are organized on the site by category and neighborhood. This week, Zaden Row cast a spotlight on local boutiques Blake Scotland and Annabelle, both with amazing summer staples.

3. Refinery29.com

Refinery 29 is a “global style hub.” This information-packed website is one of the few which features sections on news, fashion, shopping, and beauty. R29 posts exclusive online deals so subscribers can avoid making purchases at full retail cost. The site makes it so much easier to stay informed with the fast-paced, ever-changing fashion tech world. With summer right around the corner, the two online sunglass deals were too irresistible not to share.  The Modo Eyewear offer is for those who crave a designer pair of shades and the STUNglasses sale is perfect for those seeking to make a bold statement for a fraction of the cost.

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!

Slowly, but surely, we’re getting teasers of Jason Wu’s new collection for Target, and we couldn’t be more excited! 
Dress retails for $40, while the satchel $50… Now these are prices that makes us smile.
:-)
Jason Wu for Target debuts Feb. 5th… Mark your calendars!
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Slowly, but surely, we’re getting teasers of Jason Wu’s new collection for Target, and we couldn’t be more excited! 

Dress retails for $40, while the satchel $50… Now these are prices that makes us smile.

:-)

Jason Wu for Target debuts Feb. 5th… Mark your calendars!

@tweet

like us

The time is almost here! Karl Lagerfeld reportedly previewed his collection with this video at Europe’s Le Tech conference.

The line is set to debut on January 25th 2012, and it’ll be exclusive to Net-a-Porter.

Mr. Kagerfeld makes fashion + technology history by being the first designer brand to sell exclusively online. Their marketing campaign consists of dedicated apps, social media, mobile, and “augmented reality.”

Stay tuned…

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