Third Wave Fashion

Tech Crush Thursday: Andy Dunn

This week we’re crushing on Andy Dunn, the guy we all need to thank for making guys’ butts look better.

Andy and his roommate at the time, Brian Spaly, founded Bonobos in 2007 as a solution to the issue that Brian was having finding pants that really fit him - he was constantly altering his own pants to make them fit properly. Both were Stanford business students with no background in fashion. Now, they own the largest apparel brand to launch over the web in the U.S. Recently, they entered the brick-and-mortar game by teaming up with Nordstrom. Bonobos is dedicated to helping guys find the “perfect fit.” The company has expanded past pants, made men’s suits, tops, sweaters, outerwear, and accessories.

We know how hard it can be to get some guys to shop!  However, Andy Dunn has made sure guys have an easy and comprehensive shopping experience. He’s thought it all through, from free shipping to a team of customer service “ninjas” that will help with any fit or shopping need. Bonobos also offers personal shoppers in certain cities - they really are THAT dedicated to making sure guys are dressed great. On top of this, Bonobos gives back to help endangered apes. A guy who has helped improved other guys’ style and is out there saving animals? We’re swooning!

Watch and hear more from Andy in this Business Insider interview!

Wish List Wednesday

It’s September and you know what that means—back-to-school shopping! To us, nothing says schoolgirl (or schoolboy) chic like a new pair of glasses.

This school year, we are absolutely loving the new Warby Parker Fall Collection! With brand new frames and shades for both men and women, Warby Parker has something for everyone.

Remember, for every pair of glasses purchased, Warby Parker will provide a pair to someone in need. Do a little good, while looking good… we’re all for it!

We can’t wait to get our hands on a pair—or three! Geek Chic is definitely in this season. 

[pic via Refinery29]

Tonight’s the night!

Check out our meetup page to RSVP for our mobile event tonight.

We hope to see you there!

XO,

TWF

Team Tuesdays… on Tumblr.

Yesterday, we spent some time prepping for our The Buddha Walks into a Bar book launch event that’s going down later this week at Blind Barber—by learning how to tie bowties! It involved a lot of Youtubing, and a minor scene involving an outcry for experienced bowtie tie-ers around the office.

Our client, online menswear brand Combat Gent, is providing custom-made neckwear for the event, so we gotta represent.

If you’re in NYC, come join us on Thursday night!

Tech Crush Thursday: Caryn Marooney

Our latest tech crush is Caryn Marooney, Facebook’s Director of Technology Communications.

She is in charge of reaching out to the technical community—engaging developers, engineers, technology influencers, and bloggers. She also covers the platform, product, and any technology recruiting.

Caryn only joined Facebook in 2011, prior to which she was a co-founder of OutCast Agency, one of Silicon Valley’s top tech communications firms. During her time at OutCast Agency, she handled the communication strategies of companies such as Amazon and Netflix; Facebook was even one of her clients before she made the switch. Facebook actually created the position of Technology Communications for Caryn in the hope of building its PR.

Watch this video of Caryn Marooney talking about Leveraging Facebook at the PRSA Digital Impact Conference.

Watch-Out Wednesday: BonLook

Montreal-based BonLook was founded by Sophie Boulanger and Mélanie Daigle, in an effort to bring the style and quality of European eyewear to North America. They were inspired by traveling the world, living abroad, and constantly learning about new cultures. BonLook believes that everyone has the right to sight. They work directly with high-end manufacturers to deliver stylish and edgy lenses at a fair price.

In an article in Fashionably Marketing Me, co-founder Sophie spoke about how the idea started: “When my partner realized that this industry was untouched by the internet, we decided to go into it. When you look at glasses, it’s an essential need and very personal, and it’s so expensive. We decided, let’s sell a good product at a decent price so that people can afford more than one pair. We’re going to be a new player and people can rely on us to offer high quality, stylish eyewear.”

BonLook doesn’t just want to help their customers get trendy glasses at an awesome price—they also give a percentage of all sales to a nonprofit that addresses vision-care needs of low-income children.

You can shop glasses and sunglasses by color or shape; and when you find something you like? Virtually try them on before your purchase!

We’re also obsessed with the catchy names such as “Bonnie & Clyde” and “Drink The Kool-Aid.” With prescription and non-prescription lenses, you’re sure to find a pair (or two!) just for you.

Check them out on Facebook, Twitter, and Pinterest!

Tech Crush Thursday: Angela Ahrendts

Our latest tech crush is Angela Ahrendts, digital innovator and CEO of luxury brand Burberry.

In 2006, giving up her title as Executive Vice President at Liz Claiborne Inc., Angela became CEO of Burberry. While she does not have an educational background in technology, Angela saw that to help the British brand grow and reach the younger generation, she would need to implement a digital initiative. Angela had a vision she wanted to see come true: anyone who wanted to touch the company could have access to it. Since she arrived in 2006, she started reinventing the Burberry image, making it more appealing to a younger and more global consumer. This makeover proved to be a good move with sales having more than doubled.

Angela has been working closely with Salesforce CEO Marc Benioff to form a technology strategy using Facebook, Twitter, and other social media outlets, as well as software from Salesforce and SAP. Employees are encouraged to use social media throughout the day.

Despite the past aura of exclusivity at Burberry, Angela saw that the way to grow the company was to take them into the future digitally. Burberry is considered one of the top technology-forward companies in the luxury fashion industry. They have high rankings in Facebook and Twitter followers, as well as an impressive and easy to navigate website and great video campaign ads. It all makes sense, as half of their media budget goes to digital.

Watch this interview with Angela to learn more about the Burberry digital initiative and check out some of their films.

And of course, on Facebook, Twitter, and Pinterest.

Watch-Out Wednesday: JetWorthy 

Looking to spice up your jewelry box without breaking the bank?

Check out JetWorthy, a flat-rate borrowing service for designer jewelry. Think Netflix for the trendiest jewelry.

How does it work? JetWorthy has three plans you can sign up for: Jet, Jet Set, and Jet Noir. The more you pay for the plan, the more expensive the jewelry you have access to borrow. Users select items, creating a list of pieces they want to borrow. JetWorthy will send you your chosen piece of jewelry (always making sure they are sanitized in between uses). Once you are finished wearing the item, mail it back in the provided pre-paid packaging, and JetWorthy will mail you the next item on your list.

Think of it like borrowing jewelry from your uber-stylish BFF. Some of the brands JetWorthy carries include Lulu Frost, Kenneth Jay Lane, Rodrigo Otazu, and MAWI.

JetWorthy is a great way to always have the lastest in jewelry trends without making a huge investment.

Check them out on Facebook and Twitter!