Nº. 1 of  1

Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

thirdwavefashion.com

Posts tagged ecommerce:

Tech Crush Thursday: Josh BermanSince its launch in 2010, BeachMint has quickly become one of the hottest and most successful companies in Los Angeles. The e-commerce startup, which now includes six different “Mint” companies, lets customers subscribe to receive products hand-picked by celebrities each month. However, it’s no surprise BeachMint has done so well, seeing as the CEO and co-founder, Josh Berman, has quite the history of successful startups. Berman, who earned his undergraduate degree from UC-Santa Barbara and his MBA from University of Southern California, went on to serve as a management consultant with PricewaterhouseCoopers, before co-founding and managing multiple successful Internet companies including ResponseBase Marketing and Xdrive Technologies. Berman, however, is probably best known for his role as co-founder and COO of MySpace. After recognizing the lack of integration of social and e-commerce, Berman with co-founder Diego Berdakin started BeachMint, launching their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010. StyleMint soon followed, with Mary-Kate Olsen and Ashely Oslen in July 2011, BeautyMint with Jessica Simpson and skincare expert, Nerida Joy, in October 2011, and ShoeMint with Rachel Bilson and celebrtiy stylist Nicole Chavez in collaboration with Steve Madden soon thereafter. More recently, HomeMint with Justin Timberlake and interior designer Estee Stanley joined the family in May 2012, and intiMINT with Brooke Burke-Charvet in June 2012. Each site offers a subscription service with personalized product recommendations from the respective celebrity and expert. Although Berman attributes the success of BeachMint to “being at the right place at the right time,” he cited four factors that made a great contribution in a recent interview. He said it is important to build a strong team, let customers serve as advocates, leverage social networks where customers maintain a presence, and keep focused on priorities, rather than trying to be all things to all people.  His number one piece of advice? From the outset, build a great team – “Have teammates, don’t just keep all the equity … You’re working 12+ hours with your teammates, and that’s critical to have the right team.”Josh, you are a man of many successes. The latest of which we happen to love!

Tech Crush Thursday: Josh Berman

Since its launch in 2010, BeachMint has quickly become one of the hottest and most successful companies in Los Angeles. The e-commerce startup, which now includes six different “Mint” companies, lets customers subscribe to receive products hand-picked by celebrities each month. However, it’s no surprise BeachMint has done so well, seeing as the CEO and co-founder, Josh Berman, has quite the history of successful startups.

Berman, who earned his undergraduate degree from UC-Santa Barbara and his MBA from University of Southern California, went on to serve as a management consultant with PricewaterhouseCoopers, before co-founding and managing multiple successful Internet companies including ResponseBase Marketing and Xdrive Technologies. Berman, however, is probably best known for his role as co-founder and COO of MySpace.

After recognizing the lack of integration of social and e-commerce, Berman with co-founder Diego Berdakin started BeachMint, launching their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010. StyleMint soon followed, with Mary-Kate Olsen and Ashely Oslen in July 2011, BeautyMint with Jessica Simpson and skincare expert, Nerida Joy, in October 2011, and ShoeMint with Rachel Bilson and celebrtiy stylist Nicole Chavez in collaboration with Steve Madden soon thereafter. More recently, HomeMint with Justin Timberlake and interior designer Estee Stanley joined the family in May 2012, and intiMINT with Brooke Burke-Charvet in June 2012. Each site offers a subscription service with personalized product recommendations from the respective celebrity and expert.

Although Berman attributes the success of BeachMint to “being at the right place at the right time,” he cited four factors that made a great contribution in a recent interview. He said it is important to build a strong team, let customers serve as advocates, leverage social networks where customers maintain a presence, and keep focused on priorities, rather than trying to be all things to all people.  

His number one piece of advice? From the outset, build a great team – “Have teammates, don’t just keep all the equity … You’re working 12+ hours with your teammates, and that’s critical to have the right team.”

Josh, you are a man of many successes. The latest of which we happen to love!

Tech Crush Thursday: Andy Dunn
This week we’re crushing on Andy Dunn, the guy we all need to thank for making guys’ butts look better.
Andy and his roommate at the time, Brian Spaly, founded Bonobos in 2007 as a solution to the issue that Brian was having finding pants that really fit him - he was constantly altering his own pants to make them fit properly. Both were Stanford business students with no background in fashion. Now, they own the largest apparel brand to launch over the web in the U.S. Recently, they entered the brick-and-mortar game by teaming up with Nordstrom. Bonobos is dedicated to helping guys find the “perfect fit.” The company has expanded past pants, made men’s suits, tops, sweaters, outerwear, and accessories.
We know how hard it can be to get some guys to shop!  However, Andy Dunn has made sure guys have an easy and comprehensive shopping experience. He’s thought it all through, from free shipping to a team of customer service “ninjas” that will help with any fit or shopping need. Bonobos also offers personal shoppers in certain cities - they really are THAT dedicated to making sure guys are dressed great. On top of this, Bonobos gives back to help endangered apes. A guy who has helped improved other guys’ style and is out there saving animals? We’re swooning!
Watch and hear more from Andy in this Business Insider interview!

Tech Crush Thursday: Andy Dunn

This week we’re crushing on Andy Dunn, the guy we all need to thank for making guys’ butts look better.

Andy and his roommate at the time, Brian Spaly, founded Bonobos in 2007 as a solution to the issue that Brian was having finding pants that really fit him - he was constantly altering his own pants to make them fit properly. Both were Stanford business students with no background in fashion. Now, they own the largest apparel brand to launch over the web in the U.S. Recently, they entered the brick-and-mortar game by teaming up with Nordstrom. Bonobos is dedicated to helping guys find the “perfect fit.” The company has expanded past pants, made men’s suits, tops, sweaters, outerwear, and accessories.

We know how hard it can be to get some guys to shop!  However, Andy Dunn has made sure guys have an easy and comprehensive shopping experience. He’s thought it all through, from free shipping to a team of customer service “ninjas” that will help with any fit or shopping need. Bonobos also offers personal shoppers in certain cities - they really are THAT dedicated to making sure guys are dressed great. On top of this, Bonobos gives back to help endangered apes. A guy who has helped improved other guys’ style and is out there saving animals? We’re swooning!

Watch and hear more from Andy in this Business Insider interview!

Tech Crush Thursday: Sophia Amoruso

Everyone at our office owes a huge ‘thank you’ to Sophia Amoruso for founding our favorite online retailer for trendy but inexpensive fashion, Nasty Gal.

Started as an ebay store for vintage clothing in 2006, Sophia has grown Nasty Gal into a top selling online retailer. What we like even more about her is that she made Nasty Gal successful mainly using social media platforms such as Facebook, TwitterTumblr, and Instagram rather than traditional marketing. Her story is inspiring: she raised capital with no experience in the area, and she admits she didn’t even know how to use Powerpoint to make a presentation. Her passion for the idea is what has gotten her this far, and what continues to keep the Nasty Gal brand growing!

It’s been a big year for Nasty Gal, too, with over $128 million in sales. This month during New York Fashion Week, the site will launch their own bi-annual magazine, Super Nasty. Alongside the magazine, Nasty Gal is launching their own label for Fall/Winter 2012!  We can’t wait to check it out!

Check out this video of Sophia Amoruso sharing her story of Nasty Gal, why she loves her customers, and where the name Nasty Gal comes from.

Watch-Out Wednesday: BonLook
Montreal-based BonLook was founded by Sophie Boulanger and Mélanie Daigle, in an effort to bring the style and quality of European eyewear to North America. They were inspired by traveling the world, living abroad, and constantly learning about new cultures. BonLook believes that everyone has the right to sight. They work directly with high-end manufacturers to deliver stylish and edgy lenses at a fair price.
In an article in Fashionably Marketing Me, co-founder Sophie spoke about how the idea started: “When my partner realized that this industry was untouched by the internet, we decided to go into it. When you look at glasses, it’s an essential need and very personal, and it’s so expensive. We decided, let’s sell a good product at a decent price so that people can afford more than one pair. We’re going to be a new player and people can rely on us to offer high quality, stylish eyewear.”
BonLook doesn’t just want to help their customers get trendy glasses at an awesome price—they also give a percentage of all sales to a nonprofit that addresses vision-care needs of low-income children.
You can shop glasses and sunglasses by color or shape; and when you find something you like? Virtually try them on before your purchase!
We’re also obsessed with the catchy names such as “Bonnie & Clyde” and “Drink The Kool-Aid.” With prescription and non-prescription lenses, you’re sure to find a pair (or two!) just for you.
Check them out on Facebook, Twitter, and Pinterest!

Watch-Out Wednesday: BonLook

Montreal-based BonLook was founded by Sophie Boulanger and Mélanie Daigle, in an effort to bring the style and quality of European eyewear to North America. They were inspired by traveling the world, living abroad, and constantly learning about new cultures. BonLook believes that everyone has the right to sight. They work directly with high-end manufacturers to deliver stylish and edgy lenses at a fair price.

In an article in Fashionably Marketing Me, co-founder Sophie spoke about how the idea started: “When my partner realized that this industry was untouched by the internet, we decided to go into it. When you look at glasses, it’s an essential need and very personal, and it’s so expensive. We decided, let’s sell a good product at a decent price so that people can afford more than one pair. We’re going to be a new player and people can rely on us to offer high quality, stylish eyewear.”

BonLook doesn’t just want to help their customers get trendy glasses at an awesome price—they also give a percentage of all sales to a nonprofit that addresses vision-care needs of low-income children.

You can shop glasses and sunglasses by color or shape; and when you find something you like? Virtually try them on before your purchase!

We’re also obsessed with the catchy names such as “Bonnie & Clyde” and “Drink The Kool-Aid.” With prescription and non-prescription lenses, you’re sure to find a pair (or two!) just for you.

Check them out on Facebook, Twitter, and Pinterest!

Watch-Out Wednesday: The Cools

The Cools"—no, that’s not the name of the latest underground rock band, but rather a new social online marketplace for fashion, art, and design. A user can buy, sell, and browse products based on her/his style, taste, and personality.

When users sign up, they are asked a variety of entertaining questions to give a sense of their style; from there, products and inspiration are displayed on the user’s profile. Users can also add quotes and descriptions about themselves on their profiles, similar to Facebook.

If you find something you think is “cool,” you are encouraged to share with your community and connect with other buyers and sellers who share your same taste. Products also have a “buy” button for when you think it’s so cool you wish to own it. You can follow your friends, as well as tastemakers like the Clarins sisters. Another element that makes The Cools so enticing is their sleek, crisp, and minimalist design and brand identity.

Keep up with The Cools on FacebookTwitter, and their blog.

Check out our latest blog post: 5 Subscription Commerce Sites You’re Not Sick of Yet! 

Check out our latest blog post: 5 Subscription Commerce Sites You’re Not Sick of Yet!