Watch-Out Wednesday: BonLook
Montreal-based BonLook was founded by Sophie Boulanger and Mélanie Daigle, in an effort to bring the style and quality of European eyewear to North America. They were inspired by traveling the world, living abroad, and constantly learning about new cultures. BonLook believes that everyone has the right to sight. They work directly with high-end manufacturers to deliver stylish and edgy lenses at a fair price.
In an article in Fashionably Marketing Me, co-founder Sophie spoke about how the idea started: “When my partner realized that this industry was untouched by the internet, we decided to go into it. When you look at glasses, it’s an essential need and very personal, and it’s so expensive. We decided, let’s sell a good product at a decent price so that people can afford more than one pair. We’re going to be a new player and people can rely on us to offer high quality, stylish eyewear.”
BonLook doesn’t just want to help their customers get trendy glasses at an awesome price—they also give a percentage of all sales to a nonprofit that addresses vision-care needs of low-income children.
You can shop glasses and sunglasses by color or shape; and when you find something you like? Virtually try them on before your purchase!
We’re also obsessed with the catchy names such as “Bonnie & Clyde” and “Drink The Kool-Aid.” With prescription and non-prescription lenses, you’re sure to find a pair (or two!) just for you.
