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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Tech Crush Thursday: Alison Pincus
Alison Pincus is one of the co-founders of One Kings Lane, the site responsible for giving you the ablility to decorate your home with designer goods, at a great price.
Since receiving her MBA from UCLA, Alison has worked professionally in the digital realm, including Digital Marketing and Business Development for major companies such as The Walt Disney Company and NBC.
Alison became a part of One Kings Lane due to her passion for design and her online shopping habit. Alison connected with Susan Feldman, as both were business professionals wanting to start their own companies. During an economic low, they saw the opportunity for people to shop and discover lifestyle brands at a price point people would be excited about. Together they worked hard and founded One Kings Lane in March 2009.
Today, One Kings Lane is the leading online destination for home and lifestyle goods with over one million subscribers.
As well as being a co-founder, Alison’s position in the company is Chief Partnership Officer, where she oversees business development and strategic partnerships. She helps increase membership and heighten brand awareness.
Alison lives the busy life of an entrepreneur. She juggles her constant travel schedule (to meet with designers and brands), a company of 130 employees, and her twin daughters she has with husband, Mark (owner of online gaming company Zynga).
Alison has also been featured in FORTUNE Magazine’s “Ones to Watch” in 2011 and named one of San Francisco Business Times’ “40 Under 40 Emerging Business Leaders” in 2012.
… AND she’s gorgeous - we’re impressed!

Tech Crush Thursday: Alison Pincus

Alison Pincus is one of the co-founders of One Kings Lane, the site responsible for giving you the ablility to decorate your home with designer goods, at a great price.

Since receiving her MBA from UCLA, Alison has worked professionally in the digital realm, including Digital Marketing and Business Development for major companies such as The Walt Disney Company and NBC.

Alison became a part of One Kings Lane due to her passion for design and her online shopping habit. Alison connected with Susan Feldman, as both were business professionals wanting to start their own companies. During an economic low, they saw the opportunity for people to shop and discover lifestyle brands at a price point people would be excited about. Together they worked hard and founded One Kings Lane in March 2009.

Today, One Kings Lane is the leading online destination for home and lifestyle goods with over one million subscribers.

As well as being a co-founder, Alison’s position in the company is Chief Partnership Officer, where she oversees business development and strategic partnerships. She helps increase membership and heighten brand awareness.

Alison lives the busy life of an entrepreneur. She juggles her constant travel schedule (to meet with designers and brands), a company of 130 employees, and her twin daughters she has with husband, Mark (owner of online gaming company Zynga).

Alison has also been featured in FORTUNE Magazine’s “Ones to Watch” in 2011 and named one of San Francisco Business Times’ “40 Under 40 Emerging Business Leaders” in 2012.

… AND she’s gorgeous - we’re impressed!

Pop-Ups Monday!

Pop-Ups Monday: Monday July 9

It’s back to reality on this lovely Monday! Here are a few new sites to add to your ever-growing online shopping bookmark. Let’s face it, this July heat is making street shopping almost unbearable, and shopping malls are restrictive and redundant. We consider it our duty to share with you the new, innovative, and inspired sites popping up in the expanding fashion tech world.

Discover, explore, and enjoy!

1. BeSleek.com

The features of this website are numerous and varied. Services include Wardrobe Analysis, Style Strategy, Shopping in New York City, and Shopping Online. Is there anything they didn’t think of? BeSleek emphasizes the importance of the Wardrobe Analysis service with a frightening statistic. 80% of women wear only 20% of their wardrobe! The site recommends reviewing the contents of your closet twice a year, evaluating the function and usefulness of each piece. An expert stylist conducts a wardrobe examination, a fitting, mix and match options, and a personalized shopping plan. The Style Strategy service on the site involves an extensive interview, personal shopping, and fittings. There is also the opportunity to shop the streets of New York with a seasoned expert by your side, leading you to hidden shopping destinations and aiding you with your purchases. As if all of these services aren’t enough, BeSleek offers a Shape Calculator, Style Wisdom, and Tricks of the Trade!

2. FarFetch.com

Someone alert Gretchen Weiners—“fetch” has finally happened! And it’s in the form of a fabulous fashion-tech site! FarFetch connects with independent boutiques and businesses around the world.  Each boutique represented has an individual viewpoint, with over 1,000 diverse fashion labels for men and women.  Aside from the usual clothing, shoes, jewelry, and bags sold, FarFetch sells accessories and lifestyle items as well, so nothing you own has to be mainstream. One of the best parts of the site is something called The Playlist: “An international music and fashion celebration” connecting online music pop-up shops with fashion films and live performances. Definitely worth checking out!

3. Fabricly.com

Fabricly is all about collaborating with the best undiscovered designers striving to get to the next level – and we love it! The company sympathizes with us shoppers, knowing that in today’s world, it is nearly impossible to find original, unique pieces.  Fabricly hand-picks the designers and provides them with the tools to execute a killer collection.  Paired with PR support, Fabricly certainly boosts designers to the next level, simultaneously providing shoppers with new, distinctive clothing. Featured on NBC, Elle, Nylon, and WWD, we’re so happy to have discovered them! 

Thanks for joining us!

Get the total scoop by staying in the loop with Pop-Ups Monday!

Watch-Out Wednesday: Wantworthy 
Do you spend hours browsing the internet, looking at different products—some of them perhaps you actually need while others you’re just lusting after…for later?
Check out Wantworthy, a bookmarking site to save, organize, and share the products you find. With Wantworthy, users can create lists, such as “Obsessed With It,” “Birthday Gift Ideas,” or “Buy It Later.”
Once the +WANT button is added to your browser, all you have to do is click the widget and the product you’re viewing can be added to the list of your choosing. You can keep your list to yourself or you can share it with your friends to get their opinions—are those shoes really as cute as you think they are? Now you can easily find out.
The layout is clean, crisp, and easy to navigate. When you save an item to your list, Wantworthy keeps track of the website where it was found, the price, and the brand. When you decide you absolutely do need something, simply click the “Buy” button. All of your purchases are tracked as well.Even Style.com said, “The best ideas on the web seem to be the simplest ones… one you may have wished for is Wantworthy.”
You can find Wantworthy on Twitter and Tumblr, too!

Watch-Out Wednesday: Wantworthy

Do you spend hours browsing the internet, looking at different products—some of them perhaps you actually need while others you’re just lusting after…for later?

Check out Wantworthy, a bookmarking site to save, organize, and share the products you find. With Wantworthy, users can create lists, such as “Obsessed With It,” “Birthday Gift Ideas,” or “Buy It Later.”

Once the +WANT button is added to your browser, all you have to do is click the widget and the product you’re viewing can be added to the list of your choosing. You can keep your list to yourself or you can share it with your friends to get their opinions—are those shoes really as cute as you think they are? Now you can easily find out.

The layout is clean, crisp, and easy to navigate. When you save an item to your list, Wantworthy keeps track of the website where it was found, the price, and the brand. When you decide you absolutely do need something, simply click the “Buy” button. All of your purchases are tracked as well.

Even Style.com said, “The best ideas on the web seem to be the simplest ones… one you may have wished for is Wantworthy.”

You can find Wantworthy on Twitter and Tumblr, too!

Pop-Ups Monday!

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It’s Monday morning and we have just the thing to energize you for the week! One word: shoes. Online shopping has become incredibly easy with the explosion of digital in fashion, but shoes seem to be the one trickiest piece to purchase on the web. The following three websites make shopping for shoes online irresistible. We’re pretty sure you won’t miss the long lines, crowded stores, and awkward salespeople as you check out these startups.

Discover, explore, and enjoy! 

1. Shoefitr.com

This innovative virtual-fit website is the perfect solution to size variations in the shoe industry. The company discusses how different brands of shoes carry various size discrepancies. For example a New Balance size 9 is equivalent to an Asics 9.5. This explains why 1/3 of shoes bought online are returned. Shoefitr helps shoppers get the right size the first time, eliminating the hassle of returns. Shoppers pick the shoes they want and Shoefitr uses 3-D scanning to create a digital database with fit and sizing information, comparing the shoes you own with shoes you want to purchase. 

2. ShoesofPrey.com

Finding the perfect shoe is no easy feat. Sometimes, after hours of searching, you find a pair similar to what you want, but there is something missing. Not only does Shoes of Prey understand this, they have come up with a solution! The site features an array of basic heels and flats and then offers the shopper the opportunity to customize the pair exactly how they want them. The toe, back, and heel can all be altered by shape and color. There are also various decoration options to add. For the month of June, the site is featuring cute pastel colored heels, perfect for the upcoming summer months!

3. Shoescribe.com

Top designer shoes and discounted prices (combined with advice from shoe guru Ms Suzie Scribe on how to maintain shoes) make this site quite a find! After registering, shoppers can browse the merchandise by category, occasion, or heel height. The Stars and Spotlight suggestions showcase featured heels and boots. Marc Jacobs, Sam Edelman, and Missoni are only a few of the incredible designers available on ShoeScribe. There are also amazing staple pieces such as Hunter rainboots and Dr. Martens for when you need to restock. It’s the perfect time to check out the site – a Spring/Summer Sale offers up to 50% off and free standard shipping!

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!

Tech Crush Thursday: Natalie Massenet 

We can’t get enough of Natalie Massenet because she also shares a love of fashion + technology.

Natalie is the woman behind the luxury website, Net-a-Porter. She grew up living between LA and Paris, at the age of 27, she started her career in fashion as an editor at Women’s Wear Daily. Later she was Isabella Blow’s assistant at Tatler. In 1998, she left the editorial world to start the lust-worthy website, Net-a-Porter. Natalie was able to start the site with the assistance of her husband at the time, Arnaud, an investment banker who helped her raise 1.2 million pounds in funding.

The site launched with a team of 15 based out of a loft in London, surrounded by the infamous Net-a-Porter boxes. While some did not think the site would be successful, she proved them wrong, eventually selling her shares of the company for over 50 million pounds. Natalie remains the executive chairman (chairwoman?) of the site and in 2010 launched the menswear version, Mr. Porter. Later, Natalie went on to start the popular website, The Outnet.  

In Vogue, Natalie discussed coming up with the idea for a luxury goods website: “I couldn’t believe you could be sitting in your apartment in London and be clicking on a Victorian jacket in Wisconsin, and that someone in Wisconsin could send it to you!”

Sigh; we love her.