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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Tech Crush Thursday: Kevin Systrom

With over 100 million users (as announced Tuesday), Instagram has grown from two young guys renting desks, to a record breaking acquisition with Facebook. Although Instagram was launched a little over two years ago, we can’t help but be impressed by the company’s growth and success (not to mention we are more than slightly addicted to the app). 

Welcome, Kevin Systrom, CEO and Co-founder of Instagram, to the TWF Tech Crush Thursday hall of fame! After graduating from Stanford University, Kevin got his first taste of the startup tech world as an intern at Odeo, which later became Twitter. He also worked at Google where he worked on a number of product as well as their corporate development.

In 2012, Systrom and his Co-founder, Mike Krieger, sold the company to Facebook for an announced $1Billion. Although the sale went through, Kevin made sure that Instagram would continue to operate outside of Facebook. He also retained quite a bit of control over the photo-sharing company, allowing him to continue to make important decisions. For example, Kevin decided to remove Instagram photos from Twitter’s news feed, not at the request of Facebook, but to bring users to Instagram’s new website.

Yes, there have been some controversies surrounding the app and recent changes, but with 100 million users in just 28 months, it looks like the man behind Instagram knows what he’s doing.

Pop-Ups Monday!

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Pop-Ups Monday: Monday August 27

We’re all about mobile these days—and so is the rest of the world! So this Monday morning, we’re bringing three fabulous fashion tech apps to your attention. If you think your eyes are always glued to your phone now, just wait until you’ve downloaded these apps!

Discover, explore, and enjoy the last Monday of August!

1. Reqoop.com

The idea behind Reqoop is simply genius.  Featured in WWD, NBC New York, and Fashionista, this app targets stylish shoppers all around the globe. As you shop at your favorite stores, take photos of the best items and share them. The Reqoop Network of Stores includes top brands and cherished boutiques but photos from any store can be uploaded. You can win exclusive rewards by simply taking great photos or even just visiting your favorite stores! The app strives to draw shoppers away from their computers and back into stores to experience the traditional shopping experience once again.

  

2. Poshmark.com

Interested in selling some of those clothes that just sit in the back of your closet? Avoid the hassle of eBay and the stress of bidding wars. Poshmark makes it so incredibly easy! Just snap a photo of the item, filter it Instagram-style, and you now have a cover shot that’ll help you sell the piece! If you’re looking to shop, there are countless beautiful listings to check out. Poshmark shopping parties allow you to shop, sell, and have fun with fashion lovers like you!

 

3. Pose.com

Pose caught our eye because of one of its latest investors, Rachel Zoe. This outfit-sharing app takes your beloved “selfies” to the next level. Compatible with iPhone and Androids, Pose encourages users to upload outfit ensembles daily with specific tags specifying the category and brand. The app allows your OOTD (outfit of the day) to be shared on Facebook, Twitter, and your personal blog in a more organized, professional manner. Featured in Mashable, TechCrunch, and Glamour, it’s too hard to resist!

Thanks for joining us!

Get the total scoop by staying in the loop with Pop-Ups Monday!

 

Watch-Out Wednesday: 52Grams
52Grams was created to help support brands and retailers through Instagram.
It allows users to browse Instagram-style photos. See a look you like? 52Grams has the ability to connect you directly to the website of the retailer or brand where you can purchase the item. If you are a brand or style influencer, 52Grams turns your Instagram photos into your own lookbook, allowing others to discover you. It supports brands by driving traffic to their website, allowing users to purchase the looks they love.
We caught up with 52Grams founder, the Dutch entrepreneur, Roeland de Jong, and asked him a few further questions about his startup.TWF: What is the value proposition 52Grams can bring to the brands and retailers?
RdJ: 52Grams ultimately leverages Instagram for e-commerce. We allow brands and retailers to take their offline brand experience and product displays to an online Instagram lookbook where users can share it, collect it, love it, or take the inspiration to a point of purchase.Our embeddable widget is becoming an important element in our value proposition as it allows brands, retailers, and style influencers to display their latest 52Grams lookbook entries anywhere on the web—from blogs to digital flagships—turning spectators into customers.TWF: What value can 52Grams bring to regular users?
RdJ: I am a true believer in multi-channel strategies where off- and online initiatives merge into a single experience. Through the creative power of Instagram, 52Grams takes offline style discovery and fashion display, such as streetstyle, stores and runway shows, to an online destination where users can share it, collect it, love it, or take the inspiration to a point of purchase through shoppable Instagrams.
Discover new style here and follow 52Grams on Twitter!

Watch-Out Wednesday: 52Grams

52Grams was created to help support brands and retailers through Instagram.

It allows users to browse Instagram-style photos. See a look you like? 52Grams has the ability to connect you directly to the website of the retailer or brand where you can purchase the item. If you are a brand or style influencer, 52Grams turns your Instagram photos into your own lookbook, allowing others to discover you. It supports brands by driving traffic to their website, allowing users to purchase the looks they love.

We caught up with 52Grams founder, the Dutch entrepreneur, Roeland de Jong, and asked him a few further questions about his startup.

TWF: What is the value proposition 52Grams can bring to the brands and retailers?

RdJ: 52Grams ultimately leverages Instagram for e-commerce. We allow brands and retailers to take their offline brand experience and product displays to an online Instagram lookbook where users can share it, collect it, love it, or take the inspiration to a point of purchase.

Our embeddable widget is becoming an important element in our value proposition as it allows brands, retailers, and style influencers to display their latest 52Grams lookbook entries anywhere on the web—from blogs to digital flagships—turning spectators into customers.

TWF: What value can 52Grams bring to regular users?

RdJ: I am a true believer in multi-channel strategies where off- and online initiatives merge into a single experience. Through the creative power of Instagram, 52Grams takes offline style discovery and fashion display, such as streetstyle, stores and runway shows, to an online destination where users can share it, collect it, love it, or take the inspiration to a point of purchase through shoppable Instagrams.

Discover new style here and follow 52Grams on Twitter!