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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Tech Crush Thursday: Ben Lerer
As women we have our go-to sites for shopping and lifestyle, but for some time, there was no site specifically for men. That is until Thrillist stepped in to build a men’s lifestyle empire. With their 2010 acquisition of the members-only shopping club JackThreads, and the addition of a local experience platform, Thrillist Rewards, Thrillist Media Group is making it’s mark in the digital world. The three brands collectively reach over 4 million subscriptions daily and target a young male demographic both online and offline through content and commerce. Behind it all, the Co-founder and CEO, Ben Lerer, took his place in the Inc. Magazine 30 Under 30 list in 2009.  Ben has grown his venture into a successful company, with over $13 million in funding. Beyond just the numbers, Ben has created a unique culture in his company that fosters entrepreneurship. His motto? “Don’t hope.” The idea being: don’t wait around for things to happen for you. “You have to make your own luck, you have to work hard and you have to do everything you can to be successful.” In addition to Thrillist Media Group, Ben is also a Manager at Lerer Ventures, working side by side with his father to help other entrepreneurs grow their businesses. When asked in a recent interview with Forbes what he looks for in a potential investment, Ben explained it’s about the person or team more so than the actual business. “It’s really all about wanting to be someone’s business partner and knowing that they’ll do whatever it takes when going through the struggles of building a business.”

Tech Crush Thursday: Ben Lerer

As women we have our go-to sites for shopping and lifestyle, but for some time, there was no site specifically for men. That is until Thrillist stepped in to build a men’s lifestyle empire. With their 2010 acquisition of the members-only shopping club JackThreads, and the addition of a local experience platform, Thrillist Rewards, Thrillist Media Group is making it’s mark in the digital world. The three brands collectively reach over 4 million subscriptions daily and target a young male demographic both online and offline through content and commerce.

Behind it all, the Co-founder and CEO, Ben Lerer, took his place in the Inc. Magazine 30 Under 30 list in 2009.  Ben has grown his venture into a successful company, with over $13 million in funding. Beyond just the numbers, Ben has created a unique culture in his company that fosters entrepreneurship. His motto? “Don’t hope.” The idea being: don’t wait around for things to happen for you. “You have to make your own luck, you have to work hard and you have to do everything you can to be successful.”

In addition to Thrillist Media Group, Ben is also a Manager at Lerer Ventures, working side by side with his father to help other entrepreneurs grow their businesses. When asked in a recent interview with Forbes what he looks for in a potential investment, Ben explained it’s about the person or team more so than the actual business. “It’s really all about wanting to be someone’s business partner and knowing that they’ll do whatever it takes when going through the struggles of building a business.”

Tech Crush Thursday: Christian MacLean
This Thursday, we are crushing on BeauCoo’s Co-founder and CEO, Christian MacLean. Christian watched his wife Victoria (also a Co-founder) spend hours online talking about fashion and brands with other women trying to determine if the items shown on the models would fit her body. That’s when he came up with the idea for BeauCoo, a social style network that aims to connect women with other women who share a similar body type in order to make online and offline shopping social, fun and realistic.
Based out of Calgary, Canada, the company originally launched on the iPhone and recently (as in this week) expanded to a full website. What’s really great about MacLean and the entire BeauCoo team is the focus on making shopping a positive experience. They want women to share and discover stores and styles that will “make them look and feel great.”
MacLean is now working on a BeauCoo Android app which they hope to launch in the next few weeks, as well as an API that will allow online vendors to use BeauCoo and its social network to improve content discovery on their sites.
For the time being, MacLean and the BeauCoo team are focused only on women shoppers (using Facebook Connect to keep men out). But they are considering allowing female members to invite their significant others to the service. As for a men’s version? Stay tuned.
Follow them on Twitter to keep up with this fascinating startup.

Tech Crush Thursday: Christian MacLean

This Thursday, we are crushing on BeauCoo’s Co-founder and CEO, Christian MacLean. Christian watched his wife Victoria (also a Co-founder) spend hours online talking about fashion and brands with other women trying to determine if the items shown on the models would fit her body. That’s when he came up with the idea for BeauCoo, a social style network that aims to connect women with other women who share a similar body type in order to make online and offline shopping social, fun and realistic.

Based out of Calgary, Canada, the company originally launched on the iPhone and recently (as in this week) expanded to a full website. What’s really great about MacLean and the entire BeauCoo team is the focus on making shopping a positive experience. They want women to share and discover stores and styles that will “make them look and feel great.”

MacLean is now working on a BeauCoo Android app which they hope to launch in the next few weeks, as well as an API that will allow online vendors to use BeauCoo and its social network to improve content discovery on their sites.

For the time being, MacLean and the BeauCoo team are focused only on women shoppers (using Facebook Connect to keep men out). But they are considering allowing female members to invite their significant others to the service. As for a men’s version? Stay tuned.

Follow them on Twitter to keep up with this fascinating startup.

With temperatures dropping and rain failing here in NYC (and office windows wide-open) we are in desperate need of a statement coat suitable for the weather we’re facing! Our founder, Liza, came across this glorious Theory Shearling Coat and we have to agree, it’s just fabulous. 

We can’t wait to wrap ourselves in that beauty! If we have to suffer through the cold seasons, might as well do it looking completely chic!

Image via Theory

Tech Crush Thursday: Josh BermanSince its launch in 2010, BeachMint has quickly become one of the hottest and most successful companies in Los Angeles. The e-commerce startup, which now includes six different “Mint” companies, lets customers subscribe to receive products hand-picked by celebrities each month. However, it’s no surprise BeachMint has done so well, seeing as the CEO and co-founder, Josh Berman, has quite the history of successful startups. Berman, who earned his undergraduate degree from UC-Santa Barbara and his MBA from University of Southern California, went on to serve as a management consultant with PricewaterhouseCoopers, before co-founding and managing multiple successful Internet companies including ResponseBase Marketing and Xdrive Technologies. Berman, however, is probably best known for his role as co-founder and COO of MySpace. After recognizing the lack of integration of social and e-commerce, Berman with co-founder Diego Berdakin started BeachMint, launching their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010. StyleMint soon followed, with Mary-Kate Olsen and Ashely Oslen in July 2011, BeautyMint with Jessica Simpson and skincare expert, Nerida Joy, in October 2011, and ShoeMint with Rachel Bilson and celebrtiy stylist Nicole Chavez in collaboration with Steve Madden soon thereafter. More recently, HomeMint with Justin Timberlake and interior designer Estee Stanley joined the family in May 2012, and intiMINT with Brooke Burke-Charvet in June 2012. Each site offers a subscription service with personalized product recommendations from the respective celebrity and expert. Although Berman attributes the success of BeachMint to “being at the right place at the right time,” he cited four factors that made a great contribution in a recent interview. He said it is important to build a strong team, let customers serve as advocates, leverage social networks where customers maintain a presence, and keep focused on priorities, rather than trying to be all things to all people.  His number one piece of advice? From the outset, build a great team – “Have teammates, don’t just keep all the equity … You’re working 12+ hours with your teammates, and that’s critical to have the right team.”Josh, you are a man of many successes. The latest of which we happen to love!

Tech Crush Thursday: Josh Berman

Since its launch in 2010, BeachMint has quickly become one of the hottest and most successful companies in Los Angeles. The e-commerce startup, which now includes six different “Mint” companies, lets customers subscribe to receive products hand-picked by celebrities each month. However, it’s no surprise BeachMint has done so well, seeing as the CEO and co-founder, Josh Berman, has quite the history of successful startups.

Berman, who earned his undergraduate degree from UC-Santa Barbara and his MBA from University of Southern California, went on to serve as a management consultant with PricewaterhouseCoopers, before co-founding and managing multiple successful Internet companies including ResponseBase Marketing and Xdrive Technologies. Berman, however, is probably best known for his role as co-founder and COO of MySpace.

After recognizing the lack of integration of social and e-commerce, Berman with co-founder Diego Berdakin started BeachMint, launching their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010. StyleMint soon followed, with Mary-Kate Olsen and Ashely Oslen in July 2011, BeautyMint with Jessica Simpson and skincare expert, Nerida Joy, in October 2011, and ShoeMint with Rachel Bilson and celebrtiy stylist Nicole Chavez in collaboration with Steve Madden soon thereafter. More recently, HomeMint with Justin Timberlake and interior designer Estee Stanley joined the family in May 2012, and intiMINT with Brooke Burke-Charvet in June 2012. Each site offers a subscription service with personalized product recommendations from the respective celebrity and expert.

Although Berman attributes the success of BeachMint to “being at the right place at the right time,” he cited four factors that made a great contribution in a recent interview. He said it is important to build a strong team, let customers serve as advocates, leverage social networks where customers maintain a presence, and keep focused on priorities, rather than trying to be all things to all people.  

His number one piece of advice? From the outset, build a great team – “Have teammates, don’t just keep all the equity … You’re working 12+ hours with your teammates, and that’s critical to have the right team.”

Josh, you are a man of many successes. The latest of which we happen to love!

Pop-Ups Monday!

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As a tribute to our Much Ado About Mobile event, this Pop-Ups Monday post will feature the three companies represented on our panel tomorrow, Fashion GPS, Women Innovative Mobile, and Gilt Groupe.

Discover, explore, and enjoy! – and register for our event if you haven’t already!

1. Fashion GPS

Fashion GPS was created to save design houses and PR firms from spending incredible amounts of time managing samples, creating and sending virtual look books, and generating press reports. The system manages the entire process and creates public relations and advertising reports for your company. The system is specifically designed for the fashion world and “works behind the scenes like a virtual employee.” The GPS Radar Network keeps you connected to fashion brands and relevant PR agencies. Fashion GPS clients include Kate Spade, Marc Jacobs, Fendi, Gucci, and Chanel.

We can’t wait to hear from Jennifer Jann, Director of Marketing, tomorrow!

2. Women Innovate Mobile

The goal of this startup program is to provide women entrepreneurs with direction, feedback, and connections. WIM is a three-month mentorship-driven accelerator program providing companies with funding, office space, product development and design support, mobile-marketing promotions, and access to mentors, funders, and advisors.

The founder and managing director of WIM, Kelly Hoey, will be joining us tomorrow evening as one of our panelists!

3. Gilt Groupe

If you’re an online shopper, you’ve definitely heard of Gilt. This shopping experience provides a members-only, insider’s access chance for people to experience top designers at up to 60% off. The site has expanded from clothing to include home goods, exclusive local services, and travel packages. Gilt Groupe allows men, women, and children to make their dream designer purchases with the click of a mouse, at a fraction of the cost. We’re so excited to have Vice President of Mobile for Gilt Groupe, Yon Feldman, joining us tomorrow at our meet-up!

Thanks for joining us this Monday afternoon—we hope to see you tomorrow at 6:30 PM at The Fashion Center!

Get the total scoop by staying in the loop with Pop-Ups Monday.

Pop-Ups Monday!

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Pop-Ups Monday: Monday July 22

As the end of July approaches, the need to reorganize and update your fall wardrobe starts to appear. In order to make the a seamless transition from summer to fall, start looking ahead for fall trends now. The three fashion tech sites featured this Monday morning all promise to enhance your closets.

Discover, explore, and enjoy!

1. ClosetCouture

The story behind this site is charming and inspired. A style-challenged aspiring publisher moves from Connecticut to New York to Los Angeles, never knowing how to dress for success. So, she creates the solution to her own problem: Closet Couture. It’s a digital fashion media brand for influential women with a love for shopping. Women create virtual closets and fill it with their own clothes as well as their fantasy clothes. The site expanded to include forums, outfit inspirations, style icons, and a blog!

2. Copious

The goal of Copious is to organize shopping around people first and products second. The social network aspect of the site creates an online community with vendors and shoppers. Instead of just buying a product, you are supporting a designer with an interesting story and a background to which you feel connected. Based in San Francisco, California, this company has been praised by Refinery29 and Instyle. The mobile app allows the user to upload photos of any item she may want to sell, pick a price for it, and sell for free!

3. ClosetDash

Closet Dash is all about finding the most effective way to get rid of your old stuff. Throwing out is wasteful—Closet Dash points out that, chances are, someone out there is looking to buy what you no longer need! The site offers a fun, social, opportunity to showcase your items to sell, swap, or give away. The features of Closet Dash include an online personal closet and easy ways to track and follow what you want.

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!

Pop-Ups Monday!


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Pop-Ups Monday: Monday July 16

For once, we’re actually excited that today is Monday—we’re only one day away from our awesome Digital Branding Event with OS Fashion! The three speakers at our event tomorrow come from three incredible fashion tech companies. Read about them below so you can take advantage of all they have to offer and be well-informed for our meetup.

Discover, explore, and enjoy!

1. Refinery29

Refinery29 is the epitome of bringing fashion to tech. Whether you’re looking for sales on top designers, “how-to” videos and articles, independent online boutiques, or daily news on fashion, beauty, living, and entertainment, Refinery29 has it all. The site embodies every aspect of the fashion, beauty, and shopping world. We are thrilled to be hosting Nizzi Karai Renaud, VP of Marketing & Merchandising tomorrow at our meetup!

2. Bonobos

How many men do you see walking down the street wearing ill-fitting pants? Is it due to laziness? Ignorance? Whatever the reason, Bonobos has developed “a fit that actually looks and feels great for a wide variety of men.” After mastering pants, Bonobos perfected shirts, suits, shorts, suits, belts, and shoes. If you’re a guy looking to revamp your wardrobe or just update a few essentials, Bonobos is the site for you. Come to our event tomorrow to hear the VP of Integrated Marketing, Tracy Keim, speak about Bonobos.

3. Of a Kind

Of a Kind co-founder Erica Cerulo is our third speaker tomorrow. We fell in love with this site because its goal is to advocate rising fashion designers. There are countless fashion tech sites highlighting sales from well-known designers, but Of a Kind promotes up-and-coming creators. The site takes shopping to a personal, sentimental level ensuring that you feel connected to the exclusive item you buy, and to the ingenious designer who created it.

Thanks for joining us this Monday morning. We hope to see you at our meetup tomorrow at 6:30pm!

Get the total scoop by staying in the loop with Pop-Ups Monday!

Pop-Ups Monday!

Pop-Ups Monday: Monday July 9

It’s back to reality on this lovely Monday! Here are a few new sites to add to your ever-growing online shopping bookmark. Let’s face it, this July heat is making street shopping almost unbearable, and shopping malls are restrictive and redundant. We consider it our duty to share with you the new, innovative, and inspired sites popping up in the expanding fashion tech world.

Discover, explore, and enjoy!

1. BeSleek.com

The features of this website are numerous and varied. Services include Wardrobe Analysis, Style Strategy, Shopping in New York City, and Shopping Online. Is there anything they didn’t think of? BeSleek emphasizes the importance of the Wardrobe Analysis service with a frightening statistic. 80% of women wear only 20% of their wardrobe! The site recommends reviewing the contents of your closet twice a year, evaluating the function and usefulness of each piece. An expert stylist conducts a wardrobe examination, a fitting, mix and match options, and a personalized shopping plan. The Style Strategy service on the site involves an extensive interview, personal shopping, and fittings. There is also the opportunity to shop the streets of New York with a seasoned expert by your side, leading you to hidden shopping destinations and aiding you with your purchases. As if all of these services aren’t enough, BeSleek offers a Shape Calculator, Style Wisdom, and Tricks of the Trade!

2. FarFetch.com

Someone alert Gretchen Weiners—“fetch” has finally happened! And it’s in the form of a fabulous fashion-tech site! FarFetch connects with independent boutiques and businesses around the world.  Each boutique represented has an individual viewpoint, with over 1,000 diverse fashion labels for men and women.  Aside from the usual clothing, shoes, jewelry, and bags sold, FarFetch sells accessories and lifestyle items as well, so nothing you own has to be mainstream. One of the best parts of the site is something called The Playlist: “An international music and fashion celebration” connecting online music pop-up shops with fashion films and live performances. Definitely worth checking out!

3. Fabricly.com

Fabricly is all about collaborating with the best undiscovered designers striving to get to the next level – and we love it! The company sympathizes with us shoppers, knowing that in today’s world, it is nearly impossible to find original, unique pieces.  Fabricly hand-picks the designers and provides them with the tools to execute a killer collection.  Paired with PR support, Fabricly certainly boosts designers to the next level, simultaneously providing shoppers with new, distinctive clothing. Featured on NBC, Elle, Nylon, and WWD, we’re so happy to have discovered them! 

Thanks for joining us!

Get the total scoop by staying in the loop with Pop-Ups Monday!

Pop-Ups Monday!

We know you had absolutely no problem getting out of bed this morning knowing there was a new Pop-Ups Monday post waiting for you! The websites listed below all start with the letter Z, but couldn’t be more different. Discovering new startups in the fashion-tech industry is what we’re all about—and we hope you love checking out these sites as much as we did.

Discover, explore, and enjoy! 

1. ZooraFashion.com

This startup really takes fashion-tech to the next level.  According to the website, the average woman has 22 garments in her closet that she never wears. Scary thought! The high number is due to ill-fitting, awkward garments or clothes that just seem unoriginal or “just not right” now that they are out of the store. Zoora is the solution. The website connects customers with designers and subsequently allows them to alter and customize clothing based on personal preference and specific measurements. By registering for free, members can practically custom-design apparel and “wear clothes that they have a hand in making.”

2. Zoomingo.com

“Zoom-in and go” is the motto of the ground-breaking shopping discovery application. Instead of having to check various websites to find out what is on sale and where, the app helps shoppers find actual items on sale at both large stores and small boutiques. You will never miss a sale or shop at the wrong store with the help of Zoomingo. The application allows users to search for sale items by category, store, or brand. Once you have discovered your ideal sale items, Zoomingo encourages shoppers to upload a picture so they can catalog the sale item for others. Shopping seems to become ten times more efficient with the help of this innovative startup!

3. Zafu.com

Finding the perfect pair of jeans is no easy feat. Two women who love jeans decided to “combine fashion and fit with science to create a unique service that millions of women love today.” Described as an online dating service for jeans, this website uses “Shape-Matching” to help over 7.1 million women shop with confidence. After answering a few simple questions, the Zafu women go to work and find the customer exactly what they are looking for in a pair of pants. With a 94% success rate, it seems well worth it to check Zafu out!

Thanks for joining us today—get the total scoop by staying in the loop with Pop-Ups Monday!

Pop-Ups Monday!

Happy Memorial Day and Welcome Back to Pop-Ups Monday! As a reward for checking in on this holiday, the three fashion-tech websites we decided to feature are all having special Memorial Day sales. Before you don your traditional Memorial Day white and hit the town, take a few moments to peruse these innovative online shopping websites and maybe even order a few summer essentials—it’s a holiday after all!

Discover, explore, and enjoy!

1. Very.com

Very.com brings British style to anyone in the world through their website. Women’s and Men’s clothing are both available, along with a variety of Sportswear and an enlightening “Hot Trends” page which informs readers of what’s hot in the fashion world. Different brand spotlights appear each week, along with fashion news and exclusive offers. Very.com makes it easy to search for exactly what you’re looking for by offering Brand, Price, Color, and Size filters. In honor of Memorial Day, there is a 20% off everything sale when you enter the code VERY20S.

2. TheHipChick.com

This site prides itself on only selling the most original and unique items that will make your outfit different than most. Sporting pieces featured in InStyle, W, and Vogue, the website strives to bring variety into your wardrobe. With clothing, shoes, handbags, and accessories, the hip chick seems like a great place to find summer pieces that are sure to stand out! Check out the 20% site-wide sale using the promo code MEMORIAL20.

3. RisingTideFairTrade.com

It’s hard to feel guilty about shopping when the profits go to such a great cause! The site connects with artisans in developing countries, allowing them to earn fair wages without having to leave their homes. Artisans earn 60% more working for Rising Tide Fair Trade than they would in a factory job and are able to contribute incredible textiles to the collections featured. Founders Virginia Dooley and Nicole Jones describe the bags as vibrant, soulful products and after glancing at the eclectic collections, we completely agree. The bags sold here make the most perfect summer accessories and have such a unique story behind them. Enjoy 50% off for Memorial Day!

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!

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