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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Tech Crush Thursday: Christian MacLean
This Thursday, we are crushing on BeauCoo’s Co-founder and CEO, Christian MacLean. Christian watched his wife Victoria (also a Co-founder) spend hours online talking about fashion and brands with other women trying to determine if the items shown on the models would fit her body. That’s when he came up with the idea for BeauCoo, a social style network that aims to connect women with other women who share a similar body type in order to make online and offline shopping social, fun and realistic.
Based out of Calgary, Canada, the company originally launched on the iPhone and recently (as in this week) expanded to a full website. What’s really great about MacLean and the entire BeauCoo team is the focus on making shopping a positive experience. They want women to share and discover stores and styles that will “make them look and feel great.”
MacLean is now working on a BeauCoo Android app which they hope to launch in the next few weeks, as well as an API that will allow online vendors to use BeauCoo and its social network to improve content discovery on their sites.
For the time being, MacLean and the BeauCoo team are focused only on women shoppers (using Facebook Connect to keep men out). But they are considering allowing female members to invite their significant others to the service. As for a men’s version? Stay tuned.
Follow them on Twitter to keep up with this fascinating startup.

Tech Crush Thursday: Christian MacLean

This Thursday, we are crushing on BeauCoo’s Co-founder and CEO, Christian MacLean. Christian watched his wife Victoria (also a Co-founder) spend hours online talking about fashion and brands with other women trying to determine if the items shown on the models would fit her body. That’s when he came up with the idea for BeauCoo, a social style network that aims to connect women with other women who share a similar body type in order to make online and offline shopping social, fun and realistic.

Based out of Calgary, Canada, the company originally launched on the iPhone and recently (as in this week) expanded to a full website. What’s really great about MacLean and the entire BeauCoo team is the focus on making shopping a positive experience. They want women to share and discover stores and styles that will “make them look and feel great.”

MacLean is now working on a BeauCoo Android app which they hope to launch in the next few weeks, as well as an API that will allow online vendors to use BeauCoo and its social network to improve content discovery on their sites.

For the time being, MacLean and the BeauCoo team are focused only on women shoppers (using Facebook Connect to keep men out). But they are considering allowing female members to invite their significant others to the service. As for a men’s version? Stay tuned.

Follow them on Twitter to keep up with this fascinating startup.

Tech Crush Thursday: Manish Chandra Having just returned from our West Coast Tour, we cannot stop thinking about all of the fabulous fashion tech startups in the golden state! That’s why this week, we cannot help but crush on Manish Chandra, Founder and CEO of Poshmark!Manish is definitely not a new entrant to the startup scene. Since recieving his MBA from Haas Business School, Manish has spent his years in the Silicon Valley, starting and growing companies in the internet and technology space. Prior to Poshmark, he was the Founder & CEO of Kaboodle, a pioneer in social shopping (which was acquired by Hearst Corporation in 2007).Poshmark, Manish’s current project, is a leader in the mobile fashion marketplace place. Poshmark launched in December 2011 and aims to simplify how fashion is bought and sold. Sellers simply take a photo of items they wish to sell using the photo app, select a price, and post it for sale. The app handles the payments and shipping labels, releasing the payment to the seller contingent on the buyer’s approval of the received item. It truly is an addicting and fun mobile app!We were lucky to partner with Manish and the Poshmark team at our meetup this week in San Francisco. We absolutely love their platform, and cannot wait to see what Manish and the rest of the lovely Poshmark team comes up with next!

Tech Crush Thursday: Manish Chandra

Having just returned from our West Coast Tour, we cannot stop thinking about all of the fabulous fashion tech startups in the golden state! That’s why this week, we cannot help but crush on Manish Chandra, Founder and CEO of Poshmark!

Manish is definitely not a new entrant to the startup scene. Since recieving his MBA from Haas Business School, Manish has spent his years in the Silicon Valley, starting and growing companies in the internet and technology space. Prior to Poshmark, he was the Founder & CEO of Kaboodle, a pioneer in social shopping (which was acquired by Hearst Corporation in 2007).

Poshmark, Manish’s current project, is a leader in the mobile fashion marketplace place. Poshmark launched in December 2011 and aims to simplify how fashion is bought and sold. Sellers simply take a photo of items they wish to sell using the photo app, select a price, and post it for sale. The app handles the payments and shipping labels, releasing the payment to the seller contingent on the buyer’s approval of the received item. It truly is an addicting and fun mobile app!

We were lucky to partner with Manish and the Poshmark team at our meetup this week in San Francisco. We absolutely love their platform, and cannot wait to see what Manish and the rest of the lovely Poshmark team comes up with next!

Tech Crush Thursday: Ashish Thakkar
What impresses us so much about Ashish Thakkar is his background that has inspired him to start his latest company, The Mara Foundation.
As a child, his family moved from the UK to Rwanda. Shortly there after, they became refugees of the Rwandan genocide, and headed to Uganda. As a high school student, Ashish started selling computers to classmates, which eventually evolved into The Mara Group.
Ashish quickly became a successful entrepreneur, with The Mara Group operating in 16 countries with over 5,000 employees. The company focuses on “Information and Communications Technology, Real Estate & Hospitality and Manufacturing & Services”- all of which he started from the ground up. Thanks to The Mara Group’s success, Ashish was able to start the Mara Foundation. 
The Mara Foundation is the non-profit branch of the Mara Group. Ashish created it in hopes of bringing mentorship and funding to small businesses and startups in his home country, Uganda. To start the Mara Foundation, he has reached out to successful entrepreneurs and venture capitalists, asking them to give advice to business owners in Africa.
He believes that what Africa needs is not direct foreign investments, but rather, “the answer is nurturing small and medium sized businesses.” He wants to give back to his native continent, making a social and environmental difference. The Mara Foundation promotes startups and mobile companies to the younger generations in Africa, knowing they are the ones who can make a difference in the future. 
Adding to his list of accomplishments before the age of 30, Ashish is about to be the second African astronaut and the only one to pay $200,000 for Virgin Galactic’s first flight to Space.

Tech Crush Thursday: Ashish Thakkar

What impresses us so much about Ashish Thakkar is his background that has inspired him to start his latest company, The Mara Foundation.

As a child, his family moved from the UK to Rwanda. Shortly there after, they became refugees of the Rwandan genocide, and headed to Uganda. As a high school student, Ashish started selling computers to classmates, which eventually evolved into The Mara Group.

Ashish quickly became a successful entrepreneur, with The Mara Group operating in 16 countries with over 5,000 employees. The company focuses on “Information and Communications Technology, Real Estate & Hospitality and Manufacturing & Services”- all of which he started from the ground up. Thanks to The Mara Group’s success, Ashish was able to start the Mara Foundation. 

The Mara Foundation is the non-profit branch of the Mara Group. Ashish created it in hopes of bringing mentorship and funding to small businesses and startups in his home country, Uganda. To start the Mara Foundation, he has reached out to successful entrepreneurs and venture capitalists, asking them to give advice to business owners in Africa.

He believes that what Africa needs is not direct foreign investments, but rather, “the answer is nurturing small and medium sized businesses.” He wants to give back to his native continent, making a social and environmental difference. The Mara Foundation promotes startups and mobile companies to the younger generations in Africa, knowing they are the ones who can make a difference in the future. 

Adding to his list of accomplishments before the age of 30, Ashish is about to be the second African astronaut and the only one to pay $200,000 for Virgin Galactic’s first flight to Space.

Tonight’s the night!
Check out our meetup page to RSVP for our mobile event tonight.
We hope to see you there!
XO,
TWF

Tonight’s the night!

Check out our meetup page to RSVP for our mobile event tonight.

We hope to see you there!

XO,

TWF

Pop-Ups Monday!

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As a tribute to our Much Ado About Mobile event, this Pop-Ups Monday post will feature the three companies represented on our panel tomorrow, Fashion GPS, Women Innovative Mobile, and Gilt Groupe.

Discover, explore, and enjoy! – and register for our event if you haven’t already!

1. Fashion GPS

Fashion GPS was created to save design houses and PR firms from spending incredible amounts of time managing samples, creating and sending virtual look books, and generating press reports. The system manages the entire process and creates public relations and advertising reports for your company. The system is specifically designed for the fashion world and “works behind the scenes like a virtual employee.” The GPS Radar Network keeps you connected to fashion brands and relevant PR agencies. Fashion GPS clients include Kate Spade, Marc Jacobs, Fendi, Gucci, and Chanel.

We can’t wait to hear from Jennifer Jann, Director of Marketing, tomorrow!

2. Women Innovate Mobile

The goal of this startup program is to provide women entrepreneurs with direction, feedback, and connections. WIM is a three-month mentorship-driven accelerator program providing companies with funding, office space, product development and design support, mobile-marketing promotions, and access to mentors, funders, and advisors.

The founder and managing director of WIM, Kelly Hoey, will be joining us tomorrow evening as one of our panelists!

3. Gilt Groupe

If you’re an online shopper, you’ve definitely heard of Gilt. This shopping experience provides a members-only, insider’s access chance for people to experience top designers at up to 60% off. The site has expanded from clothing to include home goods, exclusive local services, and travel packages. Gilt Groupe allows men, women, and children to make their dream designer purchases with the click of a mouse, at a fraction of the cost. We’re so excited to have Vice President of Mobile for Gilt Groupe, Yon Feldman, joining us tomorrow at our meet-up!

Thanks for joining us this Monday afternoon—we hope to see you tomorrow at 6:30 PM at The Fashion Center!

Get the total scoop by staying in the loop with Pop-Ups Monday.

Pop-Ups Monday!

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Pop-Ups Monday: Monday August 13

With summer winding down, it’s important to appreciate the last few weeks of fantastic weather. As a tribute to the end of the summer sun, we’re highlighting two fashion tech sites featuring the weather!

Discover, explore, and enjoy!

 

1. Wevther

Sometimes (even after looking up the daily weather), it’s still hard to know what to wear. This site changes each day and is customized based on your current location. Simply click “Use my location!” or enter your postal code, and clothing items matching the local weather appear. If you like an item, simply click on the photo and you are immediately re-directed to its site. You can even select a day in the future and see, not only the weather prediction for that day, but also the collection of items recommended based on the predicted climate of that given day. Aside from getting great clothing recommendations based on weather predictions, the site allows you to discover new great online shopping sites!

 

2. WeatherOnSale

This site offers up to 80 percent off of seasonal apparel when the weather gets below a certain temperature. Instead of dreading the snow, you’ll be begging for it to get cold enough so you can save on great winter gear! The beauty of the site is that it differs from your standard sale. The best sales normally occur on the off-seasons of whatever product you are purchasing. But in the case of Weather on Sale, the colder it gets in New York City, the lower the prices of winter gear. Let the countdown to freezing temperatures commence!


Thanks for joining us this Monday.

Get the total scoop by staying in the loop with Pop-Ups Monday!

Tech Crush Thursday: Kelly Hoey
We love strong-minded women—especially ones in tech—and that’s why we’re crushing on Kelly Hoey, co-founder and Managing Director of Women Innovate Mobile (WIM).
Hailing from Canada, Kelly is known for her strong ability to connect people at the right place at the right time, a type of serial networker. Originally in corporate law for 11 years, Kelly made the switchover wanting to become an entrepreneur.
In December of 2011 she co-founded WIM, the first ever startup accelerator specifically for mobile technology companies with female founders. The startups in WIM receive support, mentoring, office space, and $18k in seed funding, in return for 6% equity. The founders of WIM started the accelerator because they wanted to see more women in leadership roles within companies and startups - and we couldn’t agree more!
Kelly is on the advisory board of two of our favorite companies, Lion’esque Style and The Levo League. She’s also a Pipeline Angel and has been a mentor for Women in Wireless. We really appreciate how much Kelly has done for women working in tech.
Follow her on Twitter!

Tech Crush Thursday: Kelly Hoey

We love strong-minded women—especially ones in tech—and that’s why we’re crushing on Kelly Hoey, co-founder and Managing Director of Women Innovate Mobile (WIM).

Hailing from Canada, Kelly is known for her strong ability to connect people at the right place at the right time, a type of serial networker. Originally in corporate law for 11 years, Kelly made the switchover wanting to become an entrepreneur.

In December of 2011 she co-founded WIM, the first ever startup accelerator specifically for mobile technology companies with female founders. The startups in WIM receive support, mentoring, office space, and $18k in seed funding, in return for 6% equity. The founders of WIM started the accelerator because they wanted to see more women in leadership roles within companies and startups - and we couldn’t agree more!

Kelly is on the advisory board of two of our favorite companies, Lion’esque Style and The Levo League. She’s also a Pipeline Angel and has been a mentor for Women in Wireless. We really appreciate how much Kelly has done for women working in tech.

Follow her on Twitter!

Tech Crush Thursday: Caryn Marooney

Our latest tech crush is Caryn Marooney, Facebook’s Director of Technology Communications.

She is in charge of reaching out to the technical community—engaging developers, engineers, technology influencers, and bloggers. She also covers the platform, product, and any technology recruiting.

Caryn only joined Facebook in 2011, prior to which she was a co-founder of OutCast Agency, one of Silicon Valley’s top tech communications firms. During her time at OutCast Agency, she handled the communication strategies of companies such as Amazon and Netflix; Facebook was even one of her clients before she made the switch. Facebook actually created the position of Technology Communications for Caryn in the hope of building its PR.

Watch this video of Caryn Marooney talking about Leveraging Facebook at the PRSA Digital Impact Conference.

Tech Crush Thursday: Angela Ahrendts

Our latest tech crush is Angela Ahrendts, digital innovator and CEO of luxury brand Burberry.

In 2006, giving up her title as Executive Vice President at Liz Claiborne Inc., Angela became CEO of Burberry. While she does not have an educational background in technology, Angela saw that to help the British brand grow and reach the younger generation, she would need to implement a digital initiative. Angela had a vision she wanted to see come true: anyone who wanted to touch the company could have access to it. Since she arrived in 2006, she started reinventing the Burberry image, making it more appealing to a younger and more global consumer. This makeover proved to be a good move with sales having more than doubled.

Angela has been working closely with Salesforce CEO Marc Benioff to form a technology strategy using Facebook, Twitter, and other social media outlets, as well as software from Salesforce and SAP. Employees are encouraged to use social media throughout the day.

Despite the past aura of exclusivity at Burberry, Angela saw that the way to grow the company was to take them into the future digitally. Burberry is considered one of the top technology-forward companies in the luxury fashion industry. They have high rankings in Facebook and Twitter followers, as well as an impressive and easy to navigate website and great video campaign ads. It all makes sense, as half of their media budget goes to digital.

Watch this interview with Angela to learn more about the Burberry digital initiative and check out some of their films.

And of course, on FacebookTwitter, and Pinterest.

Watch-Out Wednesday: JetWorthy 
Looking to spice up your jewelry box without breaking the bank?
Check out JetWorthy, a flat-rate borrowing service for designer jewelry. Think Netflix for the trendiest jewelry.
How does it work? JetWorthy has three plans you can sign up for: Jet, Jet Set, and Jet Noir. The more you pay for the plan, the more expensive the jewelry you have access to borrow. Users select items, creating a list of pieces they want to borrow. JetWorthy will send you your chosen piece of jewelry (always making sure they are sanitized in between uses). Once you are finished wearing the item, mail it back in the provided pre-paid packaging, and JetWorthy will mail you the next item on your list.
Think of it like borrowing jewelry from your uber-stylish BFF. Some of the brands JetWorthy carries include Lulu Frost, Kenneth Jay Lane, Rodrigo Otazu, and MAWI.
JetWorthy is a great way to always have the lastest in jewelry trends without making a huge investment.
Check them out on Facebook and Twitter!

Watch-Out Wednesday: JetWorthy 

Looking to spice up your jewelry box without breaking the bank?

Check out JetWorthy, a flat-rate borrowing service for designer jewelry. Think Netflix for the trendiest jewelry.

How does it work? JetWorthy has three plans you can sign up for: Jet, Jet Set, and Jet Noir. The more you pay for the plan, the more expensive the jewelry you have access to borrow. Users select items, creating a list of pieces they want to borrow. JetWorthy will send you your chosen piece of jewelry (always making sure they are sanitized in between uses). Once you are finished wearing the item, mail it back in the provided pre-paid packaging, and JetWorthy will mail you the next item on your list.

Think of it like borrowing jewelry from your uber-stylish BFF. Some of the brands JetWorthy carries include Lulu Frost, Kenneth Jay Lane, Rodrigo Otazu, and MAWI.

JetWorthy is a great way to always have the lastest in jewelry trends without making a huge investment.

Check them out on Facebook and Twitter!

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