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Third Wave Fashion

tracking + exploring + consulting fashion tech startups.

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Posts tagged summer:

Pop-Ups Monday!

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Pop-Ups Monday: Monday August 13

With summer winding down, it’s important to appreciate the last few weeks of fantastic weather. As a tribute to the end of the summer sun, we’re highlighting two fashion tech sites featuring the weather!

Discover, explore, and enjoy!

 

1. Wevther

Sometimes (even after looking up the daily weather), it’s still hard to know what to wear. This site changes each day and is customized based on your current location. Simply click “Use my location!” or enter your postal code, and clothing items matching the local weather appear. If you like an item, simply click on the photo and you are immediately re-directed to its site. You can even select a day in the future and see, not only the weather prediction for that day, but also the collection of items recommended based on the predicted climate of that given day. Aside from getting great clothing recommendations based on weather predictions, the site allows you to discover new great online shopping sites!

 

2. WeatherOnSale

This site offers up to 80 percent off of seasonal apparel when the weather gets below a certain temperature. Instead of dreading the snow, you’ll be begging for it to get cold enough so you can save on great winter gear! The beauty of the site is that it differs from your standard sale. The best sales normally occur on the off-seasons of whatever product you are purchasing. But in the case of Weather on Sale, the colder it gets in New York City, the lower the prices of winter gear. Let the countdown to freezing temperatures commence!


Thanks for joining us this Monday.

Get the total scoop by staying in the loop with Pop-Ups Monday!

Pop-Ups Monday!

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Summer means warm weather, beaches, and weddings! We’ve covered fashion tech sites featuring all sorts of clothing, but what about sites for special occasions? The following three sites break the traditional mold and focus exclusively on the fashion of “I Do.”

Discover, explore, and enjoy! 

1. NearlyNewlywed

Looking for “the dress” is a stressful, difficult task. Price, style, and designer are all factors in a bride’s decision. Nearly Newlywed allows brides to buy, try, and sell “nearly new” unique dresses. Designer dresses are selected and subsequently curated for the site. Designers such as Phillip Lim and Vera Wang are featured with a variety of styles available. The Nearly Newlywed Guarantee allows brides on a budget to “Buy it, wear it, and sell it back.” Newlywed founder Jackie created a modern approach to weddings with this site and is helping women from all over shop stress-free for their special day.

2. LittleBorrowedDress

The founding of Little Borrowed Dress comes from a story reminiscent of the film 27 Dresses. Women everywhere suffer from lack of closet space and often bridesmaid dresses are to blame! If groomsmen rent their suits, bridesmaids should be able to rent their dresses. The chic site provides five simple steps to finding beautiful bridesmaid dresses. First, browse the online collection and get the opinion of your friends by emailing, tweeting, or pinning the options (free fabric swatches are available upon request)! After picking out dresses, shoppers can visit the NYC showroom to try them on. Save the wedding date and reserve the dresses. After the event, simply place the dress in the prepaid envelope provided and send it off. With the help of Little Borrowed Dress, bridesmaid dresses never have to face the fate of spending eternity at the back of your closet!

3. AppyCouple

Whether you have an iPhone or a Android, chances are you never leave home without your phone. Twitter, Facebook, Pinterest, Tumblr… you’re always connected. Appy Couple is a mobile app allowing couples to keep their guests constantly in the wedding loop! The app allows you to share photos, the story of how you met, the proposal tale, events associated with the wedding, hotel information, and bridal party information with everyone invited. A bride or groom can choose their design and create an account for their upcoming wedding. The program is also accessible to those guests without smart phones through the free coordinating website connected to the personalized app. This genius idea is helping to make weddings run smoothly around the world.  Sign up for an invitation today!

Get the total scoop by staying in the loop with Pop-Ups Monday!

Pop-Ups Monday!

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Pop-Ups Monday: Monday July 22

As the end of July approaches, the need to reorganize and update your fall wardrobe starts to appear. In order to make the a seamless transition from summer to fall, start looking ahead for fall trends now. The three fashion tech sites featured this Monday morning all promise to enhance your closets.

Discover, explore, and enjoy!

1. ClosetCouture

The story behind this site is charming and inspired. A style-challenged aspiring publisher moves from Connecticut to New York to Los Angeles, never knowing how to dress for success. So, she creates the solution to her own problem: Closet Couture. It’s a digital fashion media brand for influential women with a love for shopping. Women create virtual closets and fill it with their own clothes as well as their fantasy clothes. The site expanded to include forums, outfit inspirations, style icons, and a blog!

2. Copious

The goal of Copious is to organize shopping around people first and products second. The social network aspect of the site creates an online community with vendors and shoppers. Instead of just buying a product, you are supporting a designer with an interesting story and a background to which you feel connected. Based in San Francisco, California, this company has been praised by Refinery29 and Instyle. The mobile app allows the user to upload photos of any item she may want to sell, pick a price for it, and sell for free!

3. ClosetDash

Closet Dash is all about finding the most effective way to get rid of your old stuff. Throwing out is wasteful—Closet Dash points out that, chances are, someone out there is looking to buy what you no longer need! The site offers a fun, social, opportunity to showcase your items to sell, swap, or give away. The features of Closet Dash include an online personal closet and easy ways to track and follow what you want.

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!

Pop-Ups Monday!

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It’s Monday morning and we have just the thing to energize you for the week! One word: shoes. Online shopping has become incredibly easy with the explosion of digital in fashion, but shoes seem to be the one trickiest piece to purchase on the web. The following three websites make shopping for shoes online irresistible. We’re pretty sure you won’t miss the long lines, crowded stores, and awkward salespeople as you check out these startups.

Discover, explore, and enjoy! 

1. Shoefitr.com

This innovative virtual-fit website is the perfect solution to size variations in the shoe industry. The company discusses how different brands of shoes carry various size discrepancies. For example a New Balance size 9 is equivalent to an Asics 9.5. This explains why 1/3 of shoes bought online are returned. Shoefitr helps shoppers get the right size the first time, eliminating the hassle of returns. Shoppers pick the shoes they want and Shoefitr uses 3-D scanning to create a digital database with fit and sizing information, comparing the shoes you own with shoes you want to purchase. 

2. ShoesofPrey.com

Finding the perfect shoe is no easy feat. Sometimes, after hours of searching, you find a pair similar to what you want, but there is something missing. Not only does Shoes of Prey understand this, they have come up with a solution! The site features an array of basic heels and flats and then offers the shopper the opportunity to customize the pair exactly how they want them. The toe, back, and heel can all be altered by shape and color. There are also various decoration options to add. For the month of June, the site is featuring cute pastel colored heels, perfect for the upcoming summer months!

3. Shoescribe.com

Top designer shoes and discounted prices (combined with advice from shoe guru Ms Suzie Scribe on how to maintain shoes) make this site quite a find! After registering, shoppers can browse the merchandise by category, occasion, or heel height. The Stars and Spotlight suggestions showcase featured heels and boots. Marc Jacobs, Sam Edelman, and Missoni are only a few of the incredible designers available on ShoeScribe. There are also amazing staple pieces such as Hunter rainboots and Dr. Martens for when you need to restock. It’s the perfect time to check out the site – a Spring/Summer Sale offers up to 50% off and free standard shipping!

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!

Last week, we announced our Style Startups program for fashion tech entrepreneurs.
Today, we’re announcing the first series of Master Classes.
FYI—THEY’RE GONNA ROCK.
We’ll be kicking things off with the “Summer of Mobile” Series. We are going to take you by the fashionable hand and walk you through everything that you need to know to have a smart strategy in place for emerging platforms and sophisticated new consumers. Whether you are building a mobile app or are wanting to be smart about how you live on the web, join us! We have amazing speakers lined up. Check it:
Class #1 – “Seven Deadly Mobile Myths” by Josh Clark, the web and software designer who also happens to be a hugely popular keynote speaker and author.
Class #2 – “Mobile Content Strategy: Adapting Ourselves to Mobile Content” by Karen McGrane, content and usability expert, world-renowned speaker, and soon-to-be author.
Class #3 –  ”Monetizing Mobile” by an awesome speaker TBA soon.
Read more class details here!
All master classes are always free to Style Startups members, but for our introductory series, we are offering a chance for a very limited number of non-members to attend for the insanely low rate of $50.
See? We’re serious about wanting to help you kick ass.
Learn more about how to apply to the exclusive Style Startups program here, or try to grab a spot in one of these master classes to try us out.

Photo by Lyza Danger Gardner.

Last week, we announced our Style Startups program for fashion tech entrepreneurs.

Today, we’re announcing the first series of Master Classes.

FYI—THEY’RE GONNA ROCK.

We’ll be kicking things off with the “Summer of Mobile” Series. We are going to take you by the fashionable hand and walk you through everything that you need to know to have a smart strategy in place for emerging platforms and sophisticated new consumers. Whether you are building a mobile app or are wanting to be smart about how you live on the web, join us! We have amazing speakers lined up. Check it:

Class #1 – “Seven Deadly Mobile Myths” by Josh Clark, the web and software designer who also happens to be a hugely popular keynote speaker and author.

Class #2 – “Mobile Content Strategy: Adapting Ourselves to Mobile Content” by Karen McGrane, content and usability expert, world-renowned speaker, and soon-to-be author.

Class #3 – ”Monetizing Mobile” by an awesome speaker TBA soon.

Read more class details here!

All master classes are always free to Style Startups members, but for our introductory series, we are offering a chance for a very limited number of non-members to attend for the insanely low rate of $50.

See? We’re serious about wanting to help you kick ass.

Learn more about how to apply to the exclusive Style Startups program here, or try to grab a spot in one of these master classes to try us out.

Photo by Lyza Danger Gardner.

Pop-Ups Monday!

Happy Memorial Day and Welcome Back to Pop-Ups Monday! As a reward for checking in on this holiday, the three fashion-tech websites we decided to feature are all having special Memorial Day sales. Before you don your traditional Memorial Day white and hit the town, take a few moments to peruse these innovative online shopping websites and maybe even order a few summer essentials—it’s a holiday after all!

Discover, explore, and enjoy!

1. Very.com

Very.com brings British style to anyone in the world through their website. Women’s and Men’s clothing are both available, along with a variety of Sportswear and an enlightening “Hot Trends” page which informs readers of what’s hot in the fashion world. Different brand spotlights appear each week, along with fashion news and exclusive offers. Very.com makes it easy to search for exactly what you’re looking for by offering Brand, Price, Color, and Size filters. In honor of Memorial Day, there is a 20% off everything sale when you enter the code VERY20S.

2. TheHipChick.com

This site prides itself on only selling the most original and unique items that will make your outfit different than most. Sporting pieces featured in InStyle, W, and Vogue, the website strives to bring variety into your wardrobe. With clothing, shoes, handbags, and accessories, the hip chick seems like a great place to find summer pieces that are sure to stand out! Check out the 20% site-wide sale using the promo code MEMORIAL20.

3. RisingTideFairTrade.com

It’s hard to feel guilty about shopping when the profits go to such a great cause! The site connects with artisans in developing countries, allowing them to earn fair wages without having to leave their homes. Artisans earn 60% more working for Rising Tide Fair Trade than they would in a factory job and are able to contribute incredible textiles to the collections featured. Founders Virginia Dooley and Nicole Jones describe the bags as vibrant, soulful products and after glancing at the eclectic collections, we completely agree. The bags sold here make the most perfect summer accessories and have such a unique story behind them. Enjoy 50% off for Memorial Day!

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!

Pop-Ups Monday


Welcome to Pop-Ups Monday!  As the fashion tech world continues to grow, sometimes it becomes overwhelming and difficult to keep track of the different sales and designers featured on numerous websites. That’s where we come in! Instead of putting off your Monday morning workload by scanning countless websites for exciting new bloggers, sales, and designers, you can check out the ones featured here that we guarantee are worth your while! This week we are crushing on three different fashion tech websites featuring exclusive online deals, fun summer essentials, and even a temporary pop-up location.

Discover, explore, and enjoy!

1. Fab.com

Until now, Fab has been an online marketplace for discovering everyday design and up-and-coming designers. The home page features a plethora of daily deals ranging from clothing to furniture to food. The top of the page promotes new sales in addition to the weekly shops featured at the bottom of the page.  New York Design Week provided Fab.com with the perfect time to create their first physical pop-up shop located at 142 Wooster Street in Soho. The pop-up shop features only colorful products from the most coveted designers on Fab.com. The shop debuted May 19th and is only open through this Tuesday so be sure to stop by soon!  

2. Zadenrow.com

I recently heard about this innovative fashion tech website through a friend and couldn’t resist sharing! The site features independent stores and local designers that represent the local NYC fashion landscape. Zaden Row’s motto “shop like a local” is particularly enticing for those avid shoppers living outside of the city. Products are organized on the site by category and neighborhood. This week, Zaden Row cast a spotlight on local boutiques Blake Scotland and Annabelle, both with amazing summer staples.

3. Refinery29.com

Refinery 29 is a “global style hub.” This information-packed website is one of the few which features sections on news, fashion, shopping, and beauty. R29 posts exclusive online deals so subscribers can avoid making purchases at full retail cost. The site makes it so much easier to stay informed with the fast-paced, ever-changing fashion tech world. With summer right around the corner, the two online sunglass deals were too irresistible not to share.  The Modo Eyewear offer is for those who crave a designer pair of shades and the STUNglasses sale is perfect for those seeking to make a bold statement for a fraction of the cost.

Thanks for joining us this Monday morning.

Get the total scoop by staying in the loop with Pop-Ups Monday!